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Marketing Manager - Rx

Full-time

OttoBauthentic

Main Purpose of Job

  • The Marketing Manager Rx leads the prescription (doctor-focused) brand team , ensuring strategic excellence and execution across all HCP-targeted activities.
  • This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.
  • The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership..

Responsibilities:

Strategic Leadership

  • Develop the overall Rx brand portfolio strategy in line with business objectives.
  • Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
  • Oversee clinical positioning, claim substantiation, and evidence-based marketing.

HCP Marketing Excellence

  • Ensure high-quality detail aids, objection handlers, and leave-behinds.
  • Guide CME/CPD planning, advisory boards, and KOL engagement.
  • Partner with Medical to ensure compliant and credible messaging.
  • Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
  • Ensure Rx campaigns are CLM-compliant ( closed loop marketing )and deliver measurable call quality improvements.

Team Leadership & Development

  • Lead, coach, and mentor Rx Brand Managers.
  • Build marketing capability in data-driven strategy, HCP communication, and compliance.
  • Conduct performance reviews, skills development, and succession planning.

Market Insights & Analysis

  • Analyse script data, competitor activity, and HCP insights.
  • Translate market intelligence into actionable Rx marketing strategies.
  • Monitor ROI of HCP campaigns and adjust for maximum impact.
  • Translate Digital Detailing Insight reports into actionable strategies for detailing.
  • Use CLM ( closed loop marketing ) analytics (fingerprints, completion, sequence analysis) to pivot messaging and improve ROI.

Cross-Functional Collaboration

  • Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.
  • Provide strategic input to Head of Marketing and executive team.
  • Work with Supply Chain and Finance for accurate forecasting and budgeting.

Compliance & Governance

  • Ensure all Rx marketing activities comply with SAHPRA and industry codes.
  • Maintain rigorous approval processes for Rx campaigns and materials.

Minimum Requirements

Education

  • Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.

Experience

  • 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role

Skills/Physical Competencies

  • Strategic planning
  • KOL management
  • Clinical communication
  • Analytical capability
  • Team leadership

Behavioral Qualities

  • Evidence-based thinker
  • Collaborative leader
  • Detail-oriented
  • Resilient
  • Results-driven
Vacancy posted 9 hours ago
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