Senior Integrated Campaign Manager

Senior Integrated Campaign Manager

Integrated campaign management across TV, Radio, OOH, DOOH, Paid Social and Digital

Location:  Johannesburg, Gauteng

Employment type:  Full-time, permanent

Department:  Campaign execution / Implementation

Reports to:  Client Operations Manager

Seniority:  Senior 4–6+ years in integrated campaign / media implementation

Remuneration : Market-related

About Base Five
Base Five is a digitally born, fully integrated media agency. Our clients buy one promise from us, that every channel a billboard on the N1, a breakfast-show live read, a prime-time TVC, a digital screen in a mall, a Meta lead campaign and a Google search campaign works as one system toward their business outcome.

We are a trustworthy media partnership that solves real business challenges. Doing good work grounds us. We run on EOS (the Entrepreneurial Operating System), which means we work to documented processes, clear weekly numbers and predictable, professional delivery not heroics and late-night scrambles. We are proudly rooted in the South African media landscape, fluent in its audiences, languages, cultural nuances and the realities of buying across both traditional and digital channels.

The role
The Senior Integrated Campaign Manager is the person who makes integration real in market. While strategists decide what should happen and planners decide where the money goes, you make it actually happen across every channel, with equal discipline.

A missed TV material deadline, an OOH site that never got installed, a misfiring pixel and an overspending ad set are the same failure in different clothing, the client's plan not flighting as promised. In this seat, you are accountable for none of those happening not on your own campaigns, and not on the campaigns of the team you lead.

As a senior member of the implementation team, you own our most complex integrated campaigns end-to-end, set the standard for zero-error delivery, and lift the craft of the campaign managers and associates around you. You are the agency's implementation authority across all channel families trusted by clients, respected by media owners, and depended on internally to keep the integrated promise.

What you'll own - Integrated campaign delivery all channels, equal discipline

• Flawless implementation to the flow plan across TV, Radio, OOH, DOOH, Paid Social and Digital (search, display and programmatic). The flow plan is the contract; your job is to make the market match it, channel by channel.
• Broadcast (TV and Radio) confirm bookings against ratings; manage hard material and artwork deadlines; dispatch material to spec with correct flighting codes and traffic instructions; confirm receipt and first flighting per station and channel.
• OOH and DOOH confirm site bookings and holding periods; drive artwork to exact site specs; manage print production and installation lead times; schedule DOOH loops, slots and dayparting; confirm installation and playout with proof.
• Paid social an digital build campaigns in-platform (Meta, Google Ads, TikTok, LinkedIn, DV360/AdForm) to plan objectives, audiences, placements, budgets, bid strategies; traffic creative to spec with correct landing pages, UTMs and naming conventions; verify all tracking before launch.
• The launch checklist is non-negotiable no campaign goes live on any channel without strategy approved, PO received, bookings/builds confirmed, material trafficked to spec, tracking verified and written client sign-off in place.

Verification, measurement and proof of flighting
One principle across every channel: never report a number or a flighting you have not verified. The proof differs by channel; the discipline does not.

• Reconcile broadcast spot logs and transmission certificates against the booked schedule; log misses and convert them into the strongest available make-goods.
• Verify OOH installation photos site-by-site, arrange site checks, and organise client OOH drives on major campaigns; reconcile DOOH playout reports against the booking.
• Verify pixels, tags, events, conversion goals and UTM tagging fire correctly and map to the KPI before launch; keep attribution and conversion windows consistent so results compare fairly.
• Capture proof of flighting per channel as media goes live so the client never has to ask whether their media is up.
• Pace digital spend daily against the flow plan, never let a campaign silently overspend or finish with unspent budget.
• Track booked vs delivered value on TV, radio, OOH and DOOH spots aired, sites installed and held, plays delivered and pursue make-goods or credits for every shortfall.
• Manage OOH media, production and flighting costs as separate billing lines; escalate reprints and delivery risks immediately with a proposed fix.
• Confirm delivered spend per channel to finance on deadline.

Budget, schedule and full-value delivery in-flight management and optimisation
Every channel can be managed in-flight; the levers differ. Digital changes in minutes, broadcast in days, OOH in weeks you work all three clocks at once.

• Run the documented optimisation rhythm on social and digital scheduled reviews of audiences, creative rotation, bids, placements and budgets toward the KPI, with structured A/B testing and documented learnings.
• Adjust broadcast through creative rotation, schedule moves and make-good negotiation; chase OOH/DOOH installations and tune dayparting and loop share where the network allows.
• Manage integration, don't assume it watch and exploit cross-channel effects a TV or radio burst lifts search and social demand, so digital budgets must be ready to harvest the surge.
• Keep an in-flight log per campaign, and escalate early with data, diagnosis and a recovery plan before the client sees a dip in a report.
• Produce interim reports that calm client anxiety mid-flight by showing the whole plan not just digital is flighting as promised.
• Own the post-campaign analysis as one integrated narrative anchored back to strategy and the flow plan: broadcast post-buys (planned vs achieved ratings, reach, frequency, make-goods), OOH/DOOH site-by-site and playout proof, and social/digital performance vs KPI (CTR, conversions, CPL/CPA, lead quality via CRM passback).
• Tell the cross-channel story combined and unique reach, how broadcast and OOH lifted digital response, and what the mix teaches the next flow plan and present it with confidence in client meetings and QBRs.
• Mentor, coach campaign managers and associates on checklists, chase lists, naming conventions and pacing discipline building the bench behind you and lifting the team's standard.
• Own and improve the process champion the documented Base Five Way; where a process is slow or broken, you don't quietly work around it you fix it for the whole team, contributing per-channel checklists, POF templates and naming standards.
• Collaborate across the agency and industry with media planning and buying, strategy, client service, analytics, finance, creative and media owners chasing firmly, thanking genuinely, and keeping the client conversation ahead of the data.
• Be a trusted senior voice in the room represent the agency to clients and media owners with the seniority and credibility the most important campaigns deserve.

Reporting and post-campaign analysis one integrated story leadership, collaboration and the Base Five way how we work: Inside EOS

• Produce interim reports that calm client anxiety mid-flight by showing the whole plan not just digital is flighting as promised.
• Own the post-campaign analysis as one integrated narrative anchored back to strategy and the flow plan: broadcast post-buys (planned vs achieved ratings, reach, frequency, make-goods), OOH/DOOH site-by-site and playout proof, and social/digital performance vs KPI (CTR, conversions, CPL/CPA, lead quality via CRM passback).
• Tell the cross-channel story combined and unique reach, how broadcast and OOH lifted digital response, and what the mix teaches the next flow plan and present it with confidence in client meetings and QBRs.

Leadership, collaboration and the Base Five Way

• Mentor, coach campaign managers and associates on checklists, chase lists, naming conventions and pacing discipline building the bench behind you and lifting the team's standard.
• Own and improve the process champion the documented Base Five Way; where a process is slow or broken, you don't quietly work around it you fix it for the whole team, contributing per-channel checklists, POF templates and naming standards.
• Collaborate across the agency and industry with media planning and buying, strategy, client service, analytics, finance, creative and media owners chasing firmly, thanking genuinely, and keeping the client conversation ahead of the data.
• Be a trusted senior voice in the room represent the agency to clients and media owners with the seniority and credibility the most important campaigns deserve.

How we work: Inside EOS
None of this is corporate theatre each tool exists to protect you and your team from chaos, late nights and unclear expectations:

• Scorecard numbers you own a small set of weekly numbers launches on time, deadlines met, checklist compliance, budget and schedule variance, proof of flighting delivered, reports on deadline. A number off track is not a failure; hiding it is.
• Rocks each quarter you agree your most important 90-day priorities specific, measurable and reviewed weekly.
• Issues list and IDS when something is wrong, it goes on the list the day you see it; we Identify, Discuss and solve it with one owner and one action. Problems raised early are cheap; problems hidden are expensive.
• No surprises upward and early if a flighting will slip, a deadline will be missed or a budget will breach, leadership hears it from you first, early, with your proposed plan.

• 4–6+ years in campaign, implementation or project management within a media, advertising or creative agency, including demonstrable experience running fully integrated (ATL, BTL and digital) campaigns.
• A proven, senior track record of on-time, error-free delivery across multiple channels and concurrent campaigns with the evidence to show for it.
• Experience mentoring, coaching or leading junior campaign staff, and contributing to or owning team processes and standards.
• Strong, current understanding of the South African media landscape urban and rural markets, demographics, consumer behaviour, languages and cultural context.

• Broadcast fluency: booking against BRC TAMS / RAM ratings, material deadlines, flighting codes, spot-log reconciliation, post-buy analysis and make-good negotiation.
• OOH/DOOH fluency: site-by-site buying, holding periods, print and installation lead times, loop/slot scheduling and playout verification.
• Hands-on digital expertise across Meta, Google Ads, TikTok and LinkedIn; working knowledge of programmatic (DV360 / AdForm) and pDOOH an advantage.
• Confident with tracking and measurement: pixels, tags, events, UTMs, GA4, attribution and conversion windows, and CRM passback.
• Strong reporting craft in Excel and PowerPoint, and the ability to translate channel detail into clear client narratives.

Ways of working and mindset

• Exceptional organisation and attention to detail you treat client money and deadlines with the same care as your own.
• Analytical, data-driven and calm under pressure, with the judgement to escalate early and the discipline to follow process every time.
• Honest with numbers, generous with the team, and decisive in a market where premium inventory sells while you deliberate.
• Comfortable working inside a documented operating system (EOS experience is a plus, not a prerequisite).
• A bachelor's degree or diploma in marketing, advertising, communications, media studies or a related field.
• Relevant platform certifications (e.g. Meta Blueprint, Google Skill shop / Google Ads) current certifications are strongly preferred; we support ongoing certification.
• Knowledge of additional South African languages and cultural contexts is a distinct advantage.

Qualifications

• A bachelor's degree or diploma in marketing, advertising, communications, media studies or a related field.
• Relevant platform certifications (e.g. Meta Blueprint, Google Skill shop / Google Ads) current certifications are strongly preferred; we support ongoing certification.
• Knowledge of additional South African languages and cultural contexts is a distinct advantage.

What success looks like
In this seat, success is measured simply and visibly

• Zero implementation errors 100% launch-checklist completion on every owned campaign, on every channel.
• Deadlines never missed material and artwork deadlines, go-live dates, interim reports and PCAs delivered on time, every time.
• Proof of flighting captured per channel the client never has to ask whether their media is live.
• Full-value delivery digital paced within tolerance; ATL booked value reconciled spot-for-spot and site-for-site; 100% of misses claimed back.
• Performance against KPI owned campaigns meeting or beating flow-plan KPIs across channels, with misses flagged early and answered with a recovery plan.
• Integration quality PCAs that tell one cross-channel story with every channel weighted equally.
• A stronger team associates and managers coached, and the Base Five Way measurably improved.

What we offer

• A senior seat at a digitally born, fully integrated agency where every channel matters no channel is “admin” and no channel is “the real work.”
• A documented, EOS-led environment built to protect your craft and your sanity realistic timelines, clear numbers and sustainable excellence over heroic exhaustion.
• Ownership of the agency's most important integrated campaigns, and the autonomy to lead them.
• Genuine investment in your growth supported platform certifications, programmatic and pDOOH exposure, and media-owner relationships of your own.
• [Add specifics: remuneration band, medical/retirement contributions, leave, hybrid arrangement, learning budget, etc.]

Our values in this seat

• Integration as a promise every channel implemented with equal care — the client bought one integrated system.
• Outcomes over impressions manage every channel toward the client's business KPI: broadcast and OOH building demand, digital and social capturing it.
• Precision as respect correct specs, spots, sites, budgets, tracking and naming — precision is how we respect the client's money and our reputation.
• Honesty in the numbers underperformance reported early with a plan builds more trust than a polished surprise.
• The human behind the work realistic timelines and documented processes protect the team from burnout.
• Growth through craft the agency's edge is individual mastery compounding across the team.