Social Media Specialist (SuperSportBet)

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

SuperSportBet is hiring a Social Media Specialist to join the marketing team in Cape Town. The core outcome of the role will be the distribution of multi – format content assets onto owned social media platforms in line with audiences and platform best practices. The role works closely with brand and content creator teams, to maximise the reach, engagement and performance of content assets.

The role requires high levels of social media expertise, be very organized with high levels of attention to detail and the individual must have sports category experience.

Requirements

• 3 – 5 years of hands-on social media execution experience, either agency or in-house
• A genuine passion for sport is non-negotiable — we need someone who lives and breathes sports culture, debate and banter on social platforms
• Proven experience using a social media management tool such as Sprout, Brandwatch or Meltwater to plan and execute content

Publish

• Own the publishing calendar aligned to marketing calendar
• Schedule planned posts across owned platforms
• Implement ad hoc posts as required
• Optimise content across owned platforms
• Add captions | copy | # | to creative assets
• Generate and add links driving traffic to website
• Collaborations with partners

Engage

• Identify trending conversations across external platforms
• Highlight content requirements based on external conversations
• Identify individuals generating conversations as possible future collaborators
• Engage in relevant banter and debate with owned audiences

Optimise

• Weekly and monthly platform and content insights and analytics to showcase success and improve performance
• Identify future content opportunities
• Identify future assets requirements | edits required

Collaborate with

• Social Media CS agents to align current support responses
• Brand and content teams to provide recommendations for content creation AND assets required
• Design teams to update headline banners | platform assets | response templates
• Performance marketing team on platform access and updates

Tool Management

• Own the set up and updates on the Social Media management tool including tag management | categories | access
• Works Across the Following Platforms: Not limited to.
• Facebook | Instagram | LinkedIn | YouTube | X | TikTok

Key Attitudes & Behaviors

• High attention to detail and the ability to manage multiple projects at the same time
• High action orientation balanced by alignment to brand and outcome
• Managing the day - to - day details AND having a proactive future focused approach
• Strong communication and interpersonal skills, with confidence and maturity to engage cross functionally with other teams to ensure delivery
• Entrepreneurial attitude. Take ownership | spend effectively | make decisions based on priority AND still retain your agility to move quickly and take advantage of opportunities

Measures of Success

• By Social media platform and content type
• Reach: Impressions | video views | users reached | Follower growth
• Relevance: Engagement rate | Video completion and watch time
• Consideration: Clicks | website traffic
• Delivery: On time | in full | with no errors

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.