Digital Marketing Specialist

Who is HelloKindred? HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands. Anticipated Contract End Date/Length: 6 months Work set up: Fully Remote, 4 days per week, 8 hours per day Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively. What you will do: Website & CMS Management - Develop and launch new website pages and sections as required. - Redevelop and optimise existing pages to improve the overall user journey and conversion. - Manage ongoing website maintenance and updates within the CMS. - Ensure website content remains accurate, current, consistent, and aligned with brand guidelines. - Identify opportunities to improve website usability, engagement, and conversion. - Support ongoing optimisation of website structure, content, and functionality. - Maintain consistency across the website in terms of design, messaging, and user experience. - Collaborate with internal stakeholders and external partners on website development and improvements where required. SEO, AEO & GEO - Support ongoing optimisation of website content for SEO, AEO, and GEO. - Develop and optimise content to improve organic visibility and discoverability. - Identify opportunities for keyword, content, and technical optimisation. - Support technical SEO hygiene and ongoing website health. - Monitor relevant performance metrics and recommend improvements. - Ensure website content is structured and optimised for evolving search and AI-driven discovery.

Marketing Automation & HubSpot - Manage and maintain marketing activity within HubSpot. - Build, schedule, publish, and monitor digital marketing campaigns. - Support campaign automation, workflows, and audience segmentation. - Monitor campaign performance and provide reporting and recommendations. - Maintain and optimise marketing databases and campaign activity where required. - Support ongoing improvements to marketing automation processes. Digital Campaigns & Social Media - Develop, build, and publish digital marketing campaigns across relevant channels. - Manage the scheduling and publishing of LinkedIn content. - Develop engaging content aligned with campaign objectives and target audiences. - Monitor campaign performance and identify opportunities for optimisation. - Support campaign reporting and provide insights to improve future activity. Creative & Content Support - Develop and adapt content for digital marketing channels. - Provide basic artwork and design support where required. - Edit and produce short-form video content for digital and social channels. - Create and adapt LinkedIn content and supporting visual assets. - Maintain a consistent and professional brand look and feel across all content. - Work within Adobe Creative Cloud to create and edit marketing assets. - Bring proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role. - Demonstrate strong hands-on experience across digital marketing and website optimisation. - Possess essential hands-on experience with HubSpot.