Head of Technical Content (Marketing)

 

About the Role

This is not a standard copywriting role or strategist role. We want someone with an engineering mind and a marketing insight, someone who figures things out, builds things, and ships them without waiting to be told. Someone who understands who our customers are: engineers and procurement teams at small and medium businesses sourcing industrial components, and what they need to make a confident purchase decision. If you are excited about building AI-driven content pipelines, that matters more than a long track record.

You will own technical content from strategy to publication, including its technical accuracy. Your output shapes how engineers find us, how the site ranks, and whether visitors convert into buyers. You work closely with our Product and Operations teams to extract technical knowledge and turn it into content competitors cannot replicate.

A Flavor of What You’d Work On

• Audit our solenoid valve categories, identify what is missing or underperforming, and decide whether the fix is a selection guide, a page restructure, JSON-LD, or additional supporting content. Build it and analyze performance.

• Take our internal valve performance test data and turn it into a content series: articles, comparison tables, video scripts, email campaigns, social posts. Build assets from proprietary data that competitors cannot replicate.

• Work with industry partners to reach their communities through forums, sponsored placements, or native articles on their platforms.

• Analyze pages that get traffic but do not convert. Investigate whether it is a traffic quality, content quality, or conversion issue, implement a fix, and track the result against sales.

• Get up to speed on a product you know little about, write a buyer guide, fact-check it against manufacturer datasheets, and publish it without a technical reviewer.

Key Outcomes & Responsibilities

• End-to-End Ownership: You will identify gaps in our content, style, and approach. You own the solution from idea to publication. You do not wait for a task list. You analyze the site, find the opportunities, and execute the improvements that drive the biggest impact.

• Strategic Content Architecture: You decide the format that converts. Sometimes an article is best, but often the customer needs a flow calculator, a comparison table, an upgraded category page, a tooltip, diagram, video, or a selection wizard. You will build the right content for the job to build our brand and convert users.

• Technical Authority & Accuracy: You are responsible for the technical accuracy of all public-facing content. You must have high engineering knowledge to validate data, correct errors, and ensure our advice is sound. You are the filter that prevents AI hallucinations or inaccuracies from reaching the customer.

• Build the Content Moat: You will create unique value that competitors and AI models cannot replicate. Go beyond text to produce proprietary assets like physical product benchmarks, expert interviews, and deep-dive technical diagrams or videos.

• Optimize for the Audience: You will structure information to ensure our content ranks high for search engines, serves as a primary citation source for AI models, and provides clear, helpful guidance for humans (engineers, non-engineers, buyers, etc.).

• Agile Adaptation: You will stay ahead of marketing trends and follow the data. If a content format stops working, you pivot. You track traffic and conversion metrics to continuously refine your strategy.

Job requirements

What We Are Looking For

• High Engineering Knowledge: You have a background in engineering, deep experience in technical industries, and can explain the physics of our products easily.

• Builds With AI: You have designed and built content workflows using AI: research pipelines, structured drafting processes, automated publishing steps. You chose the tools, connected them, and own the quality of what comes out.

• Outcome Owner: You are driven by results (traffic, conversion, revenue) rather than output (article or word count). You manage the roadmap and deliver end-to-end results.

• Collaborative Investigator: You do not work in a silo. You actively partner with our Product and Operations teams to extract their internal expertise. You work with them and translate their knowledge into public-facing content that sets us apart from competitors.

• Versatile Creator: You are comfortable switching formats and could work on writing a white paper, designing calculator logic, auditing category pages, and building dashboards to analyze results all in 1 week.

Why Choose Us?

• Direct Business Impact: Your work directly correlates to sales. Publish the right guide and you can watch organic traffic and conversions move. There is a direct line between what you produce and company revenue.

• Innovation: We are an aggressive, modern company. We want you to experiment with new formats, tools, and strategies.

• Company culture: We value collaboration, professional growth, and fun. We regularly have company activities (online and offline) to stay connected and inspired.

• Growth: We are scaling rapidly. As we expand, your professional opportunities grow.

Role Work Conditions

• Employment type: Full time position (remote).

• Working hours: Flexible work hours, with availability required Monday through Friday and a minimum overlap of 12:00–17:00 GMT+1.