Regional Sales Manager: Grains and Bakeries

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit 

What we’re looking for:

Regional Sales Manager drives current business and develops new business within the Region by identifying new customers, develop and promote sales by presenting a range of products available.

Management of regions customer base and relationships across the Independent wholesale and retail channel companies, through developing and maintaining strong business relationships with key players at customers. Responsible for formulating and managing are plans specific to the territory and regions i.e volume, price, promotions, retaining existing and driving new business in line with set targets to be achieved for wholesale channel.

Negotiate and manage distribution issues, shelf space & promotions and additional opportunities identified.

Drive product availability and visibility at customers through effective management of the organisations promotional assets & equipment such as coolers / POS / Premiums / Hampers & competitions.

Manage respective customer and reps performance

Manage promotional grids & logistics – Regional Sales Manager creates promotions and drive activations on promotional grid through point of sales creation, sales, pricing, ranging, category management, working with distributor sales reps and Brand Ambassadors, area managers, New Product Development launches, presentation and feedback.

Analyse sales forecasts to ensure sufficient stock with internal demand planning team and ensure distributors are well prepared to service customers – existing and new.

Monitor competitor activities, pricing surveys, new products, promotions and activity which in turn ensures Essential grains stays ahead of the market and remains relevant.

Control working capital items e.g. debtors day, claims & product returns / damages

Accountabilities

Implement functional strategies, plan and projects

Manage third party Brand Ambassadors Regionally

Maintain functional governance, policy, legal & ethics framework

Report & Implement functional best practices

Utilisation of functional resources

Manage functional projects

New product launches and gaining additional space

Driving Volume and growth

Building, Maintaining and Retaining Relationships and customers

Driving Distribution

What will qualify you for the role:

• Functional strategy blended in with and supported overall business strategy formalised department structure
• Managed performance of Brand Ambassadors
• Drive Sales, distribution, growth and new product distribution
• Achieved functional value
• Plan and co-ordinates the Brand Ambassador in their designated regions
• Drive customer service and satisfaction
• Maintains independent contact key customers
• Evaluates the impact of promotional programmes and reports the findings to his/her immediate manager.
• Managed change processes
• Initiated continuous improvement
• Maintained interdepartmental relations
• Customer complaints, returns, delivery issues, stock availability and freshness
• Weekly reporting

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"