Coastal Digital Sales Account Executive (CPT)

Key purpose of role

The Digital Sales Account Executive is responsible for supporting and driving digital advertising revenue through the proactive identification, development and sale of integrated digital solutions across VOD, digital audio and display platforms.

The role focuses on executing digital sales strategies by prospecting new clients, managing sales pipelines, packaging audience-led solutions and working closely with internal stakeholders to ensure commercially viable campaigns are brought to market and successfully executed.

The role carries accountability for pipeline development, proposal delivery, deal progression and revenue growth while building strong client relationships and market presence

Key performance areas

Digital pipeline development:

• Prospect and build VOD, audio and display opportunities
• Identify new clients and categories
• Maintain healthy sales pipelines

Solution development and campaign packaging:

• Develop integrated digital proposals
• Package audience-led solutions
• Coordinate with internal stakeholders

Deal conversion and revenue delivery:

• Manage opportunities through to closure
• Support pricing and negotiations
• Deliver against revenue targets

Client relationship management:

• Maintain client relationships
• Support retention, renewals and upselling

Digital inventory and campaign performance support:

• Monitor inventory utilisation
• Collaborate with ad operations and campaign teams
• Support campaign optimisation

REQUIREMENTS

Minimum required qualification:

• Bachelor's degree in business administration, marketing, media studies or related field.

Qualifications considered advantageous:

• Postgraduate degree or certification in project management, digital marketing, or media management.
• Google analytics / digital advertising certifications

Minimum years of experience:

• 5–8 years within digital media sales or commercial operations

Additional role requirements:

• Strong knowledge of VOD, digital audio and display advertising
• Understanding of CPM, CPC, CPA and digital media metrics
• Digital campaign and audience targeting knowledge
• Strong financial acumen
• CRM and sales systems proficiency
• Strong relationship management and communication skills
• Ability to interpret campaign analytics and optimise performance

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to View email address on bizcommunity.com with the Subject Line “ Coastal Digital Sales AE (CPT)”. The closing date for applications is 12 June 2026 .