Creative Director DURBAN
Publicis Groupe
Company description Creative Director - DURBAN Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Since its launch at the beginning of the last century, NIVEA has held a special place in the public eye as a skincare icon. NIVEA has driven innovation in both products and marketing, always engaging people with a focus on our shared humanity. Publicis Groupe and Beiersdorf have created Publicis One Touch for their next digital transformation, a new type of agency model based on agility and interdisciplinary design. Nothing defines a workspace more than the spirit of the place. So, we’re designing Publicis One Touch with a uniquely human touch, from personnel to processes, headquarters to hubs. Our office layout is made to encourage co-working, giving talents of many disciplines the spaces they can come together in with the equipment they need to inspire innovative and creating thinking. Overview As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations. A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences. The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space. Lead and oversee all creative output from the RSA Impact HUB, ensuring excellence in concept development and execution across all channels. Responsibilities • Accountable for the creative quality of work originating from the RSA Impact Hub, including: • Activation campaigns • Influencer content • Social always-on assets • Native digital assets • Provide strategic & creative input into native digital assets, ensuring alignment with brand standards & regional relevance. • Collaborate closely with cross-functional teams to deliver innovative, digitally led creative solutions. • Champion creative excellence and innovation for the South Africa market. • Foster and mentor, a high-performing creative team, including art and copy talent, creators, and production partners. Qualifications • Proven experience as a Creative Director in a digitally led environment, ideally within the beauty or FMCG sector. • Strong leadership and conceptual thinking skills. • Deep understanding of digital content creation, precision marketing, storytelling, and consumer engagement. • Ability to manage cross-regional creative teams and workflows. • Must be based in Durban. OPERATIONAL KPI’S • Must have 10+ years’ experience • Highly conceptual individual (Must demonstrate with at least 5
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