Digital Commerce Specialist

Role Purpose

The Digital Commerce Specialist is responsible for managing the day-to-day performance, content, and conversion optimisation of the company’s eCommerce platform and mobile app, combining hands-on digital execution with data-driven insights. The role focuses on improving conversion, acquisition, and overall digital experience across web and app channels while collaborating closely with the Senior Manager, Omnicommerce, and cross-functional teams such as design, development, and the offer team.

Key Responsibilities

• Build, publish, and maintain eCommerce web pages, landing pages, and app content

• Manage banners, promotional assets, and content updates aligned to campaign calendars

• Configure promotions including discounts, voucher codes, and bundled offers

• Execute app push notifications and in-app messaging campaigns

• Run email marketing workflows including segmentation, campaign builds, and asset optimisation

• Manage AI chatbot flows and monitor performance for improved customer support

• Oversee site search and on-site merchandising to improve product visibility and relevance

• Maintain product catalogue accuracy, user-generated content, ratings, and reviews

• Support CRO activities including A/B testing, personalisation, and experimentation using analytics tools like GA4 and Dynamic Yield

• Build dashboards, track KPIs, and translate data into insights that drive conversion and commercial performance

Qualification and Experience

• Matric (Grade 12) required

• Bachelor’s degree in Marketing, Business, Information Systems, or related field is advantageous

• 2–4 years’ experience in eCommerce or digital marketing, preferably in retail or digital commerce

• Strong understanding of CRO principles, A/B testing, and personalisation tools

• Proficient in GA4 and able to build reports and self-serve analytics

• Knowledge of SEO fundamentals and basic SEM concepts

• Experience managing CMS-based digital content and eCommerce platforms

• Familiar with email marketing tools and campaign execution

• Strong organisational and prioritisation skills across multiple tasks

• Comfortable using a wide range of digital tools (CMS, analytics, email, search, project systems)

• Exposure to AI tools in marketing or digital workflows is an advantage

• Certifications in GA4/Google Ads or CRO/UX training are beneficial