Social Media and Community Manager- Curve Gear

COMPANY OVERVIEW

Curve Gear is a South African premium performance workwear brand, founded in 2020. The business trades

through 16 retail stores nationally, an ecommerce store and Kit Your Crew, its corporate and team kitting division. Curve Gear employs around 100 people and is part of the Pump and Abrasion Technologies (PABT) group. The brand designs workwear and footwear for people who work hard in demanding conditions, including farming, engineering, mining, construction and the trades.

PURPOSE OF THE ROLE

The Social Media and Community Manager will plan, create and manage Curve Gear's social media presence, and build the Curve Gear community online and in person. The role grows brand awareness, engagement and online sales. It also turns customers into loyal advocates through daily engagement, ambassador programmes, reviews and community events. The role works closely with the Head of Marketing, the paid media agency, the customer service team and the retail team.

KEY RESPONSIBILITIES

1. Social media strategy and planning

 Develop and implement the social media strategy in line with the marketing plan

 Build and manage a monthly content calendar across Instagram, Facebook, TikTok, LinkedIn and YouTube

 Plan content around product drops, promotions, events and sponsorships

2. Content creation

 Create, write and publish social content, including photography, short form video, reels and stories

 Brief and manage photographers, videographers, designers and content creators

 Plan and direct content shoots in stores, at events and in real working environments

 Capture live content at events, shows and activations

3. Community engagement

 Monitor and respond to comments, messages and mentions across all social platforms

 Build active conversations with customers and followers

 Escalate service queries to the customer service team and track resolution

 Manage online reviews and ratings, and encourage happy customers to leave them

4. Ambassadors, influencers and creators  Build and run a brand ambassador programme with real tradespeople, farmers and workers

 Identify, brief and manage influencers and content creators

 Collect and share customer stories, testimonials and user generated content, with permission and usage rights

5. Community events

 Plan and run community events, such as store events, customer days and local meetups

 Support the marketing team at shows, expos and sponsorship events

 Build relationships with local communities, trade groups, clubs and associations

6. Paid social support

 Supply creative and content direction to the paid media agency

 Align organic and paid campaigns with the agency

7. Customer insight, performance and reporting

 Gather customer feedback on products, fit and service and share it with the product and marketing teams

 Track and report monthly on reach, engagement, follower growth, response times, sentiment, reviews and sales from social

 Monitor trends, competitors and platform changes

8. Brand and compliance

 Make sure all content follows brand guidelines and tone of voice

 Make sure product claims are accurate and approved

KEY PERFORMANCE INDICATORS

 Follower growth and engagement rate per platform

 Reach and video views

 Website traffic and online sales attributed to social

 Response time and response rate on comments and messages

 Number and average rating of reviews

 Ambassador programme size and content generated

 Content calendar delivered on time

MINIMUM REQUIREMENTS

Qualifications

 Degree or diploma in Marketing, Communications, Digital Media or a related field

Experience

 3 to 5 years' experience managing social media and community engagement for a consumer brand

 Experience in apparel, footwear, outdoor, retail, sport or lifestyle brands

 Proven experience creating short form video content

 Experience working with influencers, ambassadors and content creators

 Experience planning and running community or brand events

 Experience working with paid media teams or agencies

Advantageous

 Photography and video editing skills (CapCut, Adobe Premiere, Lightroom or similar)

 Experience with Meta Business Suite, TikTok Business Centre, scheduling and social listening tools

 Knowledge of ecommerce, Shopify and Klaviyo

 Afrikaans language skills

 Valid driver's licence and willingness to travel to stores and events

SKILLS AND COMPETENCIES

 Strong copywriting skills

 Creative eye for visual content

 Warm, approachable and professional manner

 Calm and solution focused when handling complaints

 Planning and organisation across multiple deadlines

 Data analysis and reporting

 Ability to work independently and in a small team

 Understanding of a practical, hardworking customer base