Senior Conceptual Copywriter
Publicis Groupe
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lvy, who led the company for 30 years until June 2017, is today the Chairman of the Groupes Supervisory Board. Overview As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You'll need to understand briefs & strategy, be media agnostic, agile and a self-starter. You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player. Must be able to work on one sizable project at a time with assistance, or multiple small jobs. Responsibilities What you'll do everyday Be part of the briefing process and interrogate the brief to get answers you need Manage the creative process on your projects (no need to be chased) Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives Be a champion for innovative media solutions on every brief Understand campaign roll out Participate in pitches for new business Define the tone of your campaigns Manage multiple projects simultaneously Generate ideas and sell them into other members of the team Consistently produce creative elements against a deliverables list Make sure to volunteer for brainstorms Compile presentations for clients, and learn to present Attend client briefings & if required, present to clients Attend recordings & shoots Stay on trend by sourcing inspirational material and references for the studio Qualifications
OPERATIONAL KPI'S
Must have a minimum of 5-6 years' experience. Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc. Present at least 2 unexpected ideas to your CD monthly BUSINESS KPI's Must be able to work on one sizable and two small size project at any one time with oversight. Have the ability to attend every review on a project with 3 new ideasTHE PERSON
Must demonstrate strong conceptual ability (show at least 2 projects) Provide proof of digital thinking (show at least 1 projects) Be agile Great time management Ability to work under pressure & meet tight deadlines Adept problem solving skills Strong communication skills and clear articulation of ideasWORKING KNOWLEDGE OF THESE TOOLS
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