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Conceptual Creative Director

Publicis Groupe

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lvy, who led the company for 30 years until June 2017, is today the Chairman of the Groupes Supervisory Board. Overview As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations. A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences. The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space. Responsibilities What you'll do everyday You will lead agency/client brainstorms & workshops to determine KPI's, strategic direction and set ways of working to maintain client relationships Drive integration, with weighting on digital platforms Scope, plan & manage the creative process on projects Manage & mentor creative teams Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives Be a champion for innovation on every project you touch Play an active role in campaign planning Drive real-time optimisation of the work in partnership with strategy and media Participate in pitches for new business Define the direction for overall campaigns Manage multiple projects simultaneously Generate ideas and sell them into clients and other members of the team Mock up creative ideas Create across multiple channels Consistently produce creative elements against a deliverables list Lead brainstorms & conceptualisation Oversee the craft. Whether it be the writing, design of an idea etc. Compile presentations for clients/figure out new ways of selling Attend client briefings & presentations Demonstrate thought leadership by keeping updated on industry trends Qualifications

OPERATIONAL KPI'S

Must have 10+ years' experience Highly conceptual individual (Must demonstrate with at least 5 projects) Demonstrate exceptional strategic thinking (Provide 3 examples) Must have led the conceptualisation and execution of TTL campaigns and pure digital campaigns (Show minimum of 4 examples) Must demonstrate an understanding of digital platforms Must demonstrate an ability to use multimedia programmes (Editing, recording etc.) Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc. Show at least 1 international and 1 local gold medals Demonstrate how you've previously dealt with conflict In-depth working knowledge of existing and emerging technologies & platforms (advantageous) BUSINESS KPI's Must demonstrate examples of leadership skills & problem solving A strong understanding of best practice interaction and visual design principles Must be able to oversee 7-8 projects. Or work on one sizable and two small size project at any one time with oversight. Have the ability to attend every review on a project with new 3 ideas.

THE PERSON

Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing Great time management Demonstrate ability to work under immense pressure & meet tight deadlines Adept problem-solving skills Strong communication skills with ability to provide rationales for creative choices made Strong presentation skills Able to work with team members & delegate effectively Understand the client's business requirements, and understand how our services should be applied to solve business problem Sell an idea or campaign internally and externally

WORKING KNOWLEDGE OF THESE TOOLS

Keynote / PowerPoint Facebook Creative Hub (Advantageous)

Vacancy posted 16 hours ago
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