Sales Person CTI PLCs Automation Accessories Catalogue Sales

Sales Person – CTI PLCs & Automation Accessories (Catalogue Sales) open to ALL SUITABLE CANDIDATES Location: Johannesburg, South Africa Department: Sales & Automation Solutions Reports To: Sales Manager / Automation Division Head Type: Full-Time, Permanent Industry: Industrial Automation, PLC Systems, Automation Components 1 +/- R25000 to R35000 plus comm 1.Role Purpose The Sales Person will be responsible for driving sales of CTI PLCs, automation modules, I/O cards, racks, power supplies, networking accessories, and related catalogue-listed automation components. The role focuses on industrial sales, building strong customer relationships, promoting catalogue products, and growing revenue within the company’s automation product line. This role is ideal for someone with technical aptitude, basic knowledge of PLCs, and strong sales drive who can translate customer needs into the correct products from a standardized catalogue. 2.Key Responsibilities Sales & Customer Development

• Promote and sell CTI PLC products, modules, and automation accessories from the company catalogue.
• Develop and maintain a strong pipeline of customers in industries such as manufacturing, mining, utilities, FMCG, packaging, and system integrators.
• Proactively identify new sales leads through cold calling, online research, plant visits, and industry networking.
• Manage incoming enquiries and provide accurate product recommendations from the CTI catalogue.

Technical Understanding & Product Support

• Develop a working understanding of CTI PLC architecture, products, and compatibility (including migration solutions).
• Assist clients in selecting the correct PLC modules, I/O types, communication interfaces, and accessories.
• Liaise with internal technical experts to confirm compatibility, specifications, and application requirements.
• Offer customers product datasheets, brochures, pricing lists, and technical materials as needed. Account Management
• Build and maintain long-term relationships with control engineers, instrumentation technicians, integrators, and maintenance managers.
• Conduct routine follow-ups with existing customers to encourage repeat orders and catalogue-based sales.
• Maintain CRM (customer relationship management) records, contacts, opportunities, and activities.

Sales Administration

• Prepare quotations, sales proposals, and pricing according to company guidelines.
• Process orders with accuracy and completeness.
• Track deliveries, coordinate with stores/logistics, and keep customers updated on order status.
• Provide monthly sales reports and pipeline updates to management. Market & Competitor Awareness
• Monitor competitor PLC products, pricing, and catalogue offerings.
• Identify opportunities for product bundling, upgrades, and cross-selling.
• Provide customer feedback to internal teams to improve competitiveness.

3.Required Skills & Competencies Technical Competencies

• Basic understanding of PLCs, control systems, instrumentation, or electrical automation (training provided).
• Ability to understand catalogues, spec sheets, and module configuration tables.
• Advantageous: exposure to Siemens S7, Rockwell, Schneider, or CTI products.

Sales Competencies:

• Strong persuasive communication and interpersonal skills.
• Ability to understand customer needs and propose appropriate catalogue products.
• Confident phone and email communication.
• Strong organisational skills and ability to manage multiple enquiries. Personal Competencies
• Self-motivated, goal-driven, and disciplined.
• Fast learner, especially with technical products.
• Professional, reliable, and customer-centric.
• Strong work ethic and team collaboration.

4.Qualifications & Experience Minimum Requirements

• Matric / Grade 12.
• Valid driver’s licence and own transport.
• 1–3 years sales experience (preferably technical, electrical, or industrial B2B).

5.Preferred Requirements

• N2 – N6 Electrical / Mechatronics / Instrumentation (advantage).
• Experience selling electrical spares, automation components, or industrial equipment.
• Familiarity with control panels, PLC modules, I/O cards, or automation software.

6.Key Performance Indicators (KPIs)

• Achievement of monthly & quarterly sales targets.
• Growth of customer portfolio and active accounts.
• Lead generation and new business acquisition.
• Accuracy and speed of quotation turnaround.
• Customer satisfaction and repeat sales.
• CRM data accuracy and reporting compliance.

7.Working Conditions & Additional Information

• Mainly office-based with regular customer visits.
• Occasional attendance at trade shows, plant tours, and technical training.
• Use of company laptop, phone allowance/fuel card depending on company policy.
• Continuous on-the-job training on CTI PLC products.

8.Ideal Candidate Profile An energetic, motivated technical sales person with a strong interest in industrial automation. Someone who enjoys working with catalogue-based products, solving customer problems, and growing sales in a technical engineering environment.