Digital Marketing & Social Media Specialist
Full-time
The Staff Connection
? WHAT YOU’LL BE DOING
- Execute and optimise digital campaigns across websites, social media, Google Ads, email and content channels
- Manage official social platforms including Facebook, Instagram, TikTok and LinkedIn
- Plan, create, schedule and publish engaging, brand-aligned content
- Manage website content through a CMS , ensuring accurate, engaging and SEO-friendly content
- Monitor website functionality, user experience and digital enquiry journeys
- Manage and optimise Google Search, Display, Performance Max, remarketing, SEO and SEM campaigns
- Monitor paid media budgets, conversions and ROI, identifying opportunities to improve campaign efficiency
- Manage online communities, comments, enquiries, reviews and online reputation
- Quality-check social media pages and provide guidance to ensure consistent brand standards
- Write compelling copy for websites, social media, emailers and digital campaigns
- Create basic digital assets using Canva and/or Adobe Creative Suite
- Maintain content calendars, campaign messaging and digital asset libraries
- Monitor website, social media and paid media performance using GA4 and platform analytics
- Analyse user behaviour, lead trends, campaign results and digital funnel performance
- Prepare monthly digital performance reports with clear insights and recommendations
- Benchmark performance against competitors and market trends
- Work with agencies, suppliers and internal stakeholders on photography, video, design and digital projects
- Continuously identify ways to improve campaigns, content, website journeys and lead generation
? WHAT YOU’LL NEED
- Diploma or Bachelor’s degree in Digital Marketing, Media Studies or a related field
- 3–5 years’ practical digital marketing experience , ideally within a multi-brand or lead-generation environment
- Hands-on experience with CMS, SEO, SEM, Google Ads and conversion tracking
- Proven experience managing business social media platforms and content calendars
- Strong understanding of GA4, digital analytics and performance reporting
- Strong copywriting, proofreading and brand governance skills
- Experience with Canva and/or Adobe Creative Suite
- Experience with email marketing and exposure to CRM/lead management systems
- Ability to work effectively with agencies, suppliers and internal stakeholders
- A basic understanding of the hospitality industry or tertiary market would be advantageous
If you’re creative, commercially minded and passionate about digital, content and brand building , this could be your next move! Only candidates who meet the above criteria will be contacted.
Vacancy posted 3 days ago
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