Advertising Specialist: Social Media

The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first store in Wynberg in Cape Town. His vision for the store was to create a place where customers could find great products at fantastic prices, which is exactly what Ackermans became. Ackermans was, subsequently, bought by the Pepkor Group in 1986. Today, there are more than 850 Ackermans stores in 5 countries, making us a leading value fashion retailer for the whole family - continuously setting the standard for value and affordability. With a wide selection of fashion for ladies, kids, babies, and men, as well as homeware, cellular, and key financial products, we’ll keep bringing value to your life every day. We're looking for a passionate and creative Advertising Specialist to support the Social Media function within our Marketing Team! Reporting to the Social Media Manager, you will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content. We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town. So, what will you do? Engagement Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform. Responsible for maintaining strong relationships with on-line social communities. Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time. Ensure the social media plan is accurately captured in the various promo grids. Ensure social media content executes on the Customer, Commercial and broader business objectives captured in the promo grids. Ensure social media content is in line with Ackermans' content plan. Customer Insight Brief customer insights team on advanced analytics needed to gain a deeper understanding of the Ackermans social media customer AND our general target market. Use engagement posts to gain additional insight into the customer according to business objectives. Document the Institutional knowledge that has been generated through existing interactions. Best in class Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans. Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information. What experience & qualifications do you need? A minimum of 4 years' experience in social media / online editorial Experience in working on Google Analytics Experience within the retail environment is advantageous National Diploma / Degree in Marketing Management or related field