Manager Digital Marketing - Africa

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What You’ll Do

You’ll take ownership of work that gives us our competitive edge, including:

• Marketing Strategy & Planning
• Develop and implement end-to-end marketing strategies across multiple regulated African markets.
• Create country-specific marketing plans, rollout timelines, and performance targets aligned to business objectives.
• Identify new growth opportunities and recommend initiatives that improve acquisition, retention, revenue, and market share.
• Continuously assess market conditions and business performance to refine strategies and drive results.
• Performance Marketing & Customer Acquisition
• Lead and optimize performance marketing channels, including Paid Search, Paid Social and Programmatic Media.
• Drive sustainable customer acquisition while maximizing return on investment and customer lifetime value.
• Manage media budgets effectively, ensuring optimal channel allocation and cost efficiencies.
• Monitor acquisition performance and implement data-driven improvements across the customer journey.
• Marketing Operations & Channel Management
• Oversee marketing operations to ensure seamless execution across all customer touchpoints.
• Partner with the Marketing Operations and Channels team to ensure brand consistency and compliance with brand guidelines.
• Coordinate channel owners and stakeholders to execute integrated campaigns effectively.
• Ensure operational excellence across all marketing systems, processes, and reporting frameworks.
• Customer Lifecycle & Retention
• Collaborate with CRM teams to develop customer retention strategies, segmentation frameworks, and personalized messaging.
• Support initiatives focused on player engagement, customer experience, VIP management, and loyalty programmes.
• Develop offers and promotional strategies designed to increase player value and retention.
• Analytics, Insights & Reporting
• Utilize analytics, attribution modelling, forecasting, and performance measurement to support decision-making.
• Deliver regular reporting on marketing spend, campaign effectiveness, acquisition performance, and ROI.
• Monitor competitor activities, market trends, and customer behaviours to identify opportunities and risks.
• Leverage insights to continuously improve conversion funnels from registration through active player engagement.
• Stakeholder & Partner Management
• Build strong relationships with internal teams including Product, Business Intelligence, Compliance, Commercial, Creative, CRM, Media, Social Media, PR, Sponsorships, and Activations teams.
• Manage relationships with agencies, media partners, and external vendors to ensure delivery of agreed objectives.
• Negotiate and manage strategic partnerships that enhance reach, efficiency, and brand presence.
• Compliance & Governance
• Ensure all marketing activities comply with local regulatory requirements, responsible gaming standards, KYC requirements, and platform advertising policies.
• Maintain governance and controls across marketing initiatives and campaigns in all regulated markets.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What You’ll Bring

You’re someone who brings:

• Bachelor’s degree in marketing, Business, Commerce, or a related field.
• 7+ years' experience in marketing, performance marketing, digital marketing, or marketing operations.
• 3+ years' experience leading marketing teams and managing cross-functional stakeholders.
• Experience operating across multiple countries or markets.
• Advanced knowledge of customer acquisition, retention, segmentation, and customer lifecycle management.
• Strong experience with analytics, attribution modelling, digital media platforms, and marketing performance reporting.
• Clear, confident communication skills, both written and verbal.
• Strong stakeholder management and influencing skills.
• Exceptional organizational and project management capabilities.
• Strong commercial acumen with a results-driven mindset.
• Excellent analytical, reporting, and decision-making skills.
• Ability to manage multiple priorities in a fast-paced environment.
• High attention to detail and commitment to quality.
• Adaptability and resilience within evolving business environments.
• Proven leadership experience managing cross-functional marketing teams.
• Strong understanding of digital marketing channels and marketing technologies.
• Experience managing significant marketing budgets and optimizing ROI.
• Ability to leverage data and customer insights to drive business outcomes.

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some of the following skills:

• Experience within online gaming, sports betting, casino, fintech, e-commerce, or other highly regulated industries.
• Strong understanding of player acquisition and retention strategies.
• Knowledge of gambling regulations and compliance requirements across African markets.
• Experience with marketing automation platforms and CRM technologies.
• Experience with customer lifetime value modelling and forecasting.
• Proven track record of scaling growth across emerging markets.
• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!