Digital Marketing and Hubspot Specialist Job Description Template
Our company is looking for a Digital Marketing and Hubspot Specialist to join our team.
Responsibilities:
- Generate innovative ideas to reinforce our marketing campaigns across digital and paid channels;
- Ensure consistent messaging and branding through all channels, including website, blog, email, digital and social;
- Responsible for adhering to and communicating automation best practices and compliance (GDPR, POPIA);
- Analyzing keywords and SEO techniques used by competitors;
- Monitor, A/B test and optimize content and calls to action for paid landing pages;
- Excellent email marketing and campaign experience is essential;
- Explore and present impactful digital marketing tactics and methods for expanding reach and engagement with prospects and customers internationally;
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs and Opportunities;
- Implement, track and measure SEO / SEM and Google Analytics metrics and provide reports;
- Write effective SEO content for blogs, websites and social media accounts;
- Proficient in using HubSpot lists and marketing automation technology;
- Write powerful subjects and calls-to-action to improve open rates and convert visitors;
- Experience with PPC, PPL and retargeting campaigns beneficial;
- General marketing, event, branding and communication tasks;
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Requirements:
- Must be sales focussed with strong problem-solving abilities;
- Experience in A/B testing;
- MS Office, advanced Excel skills;
- Google Ads & Analytics beneficial;
- B2B Social Media (LinkedIn, Facebook & Twitter);
- Experience in B2B SaaS marketing advantageous;
- Sales Navigator and ZoomInfo experience beneficial;
- SEO / SEM experience essential;
- 3 + years as a digital marketer essential;
- Must understand fundamentals of conversion rate optimization;
- HubSpot certification/ high level of proficiency essential;
- Adobe Creative Suite (Photoshop beneficial).