Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Manager Job Description Template
Our company is looking for a Marketing Manager to join our team.
Responsibilities:
- Brainstorm new and innovative growth strategies;
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
- Anticipate bottlenecks;
- Produce valuable and engaging content for our website and social media platforms that attracts and converts our target groups;
- Measure and report performance of marketing campaigns, gain insight and assess against goals;
- Deploy successful marketing campaigns and own their implementation from idea to execution;
- Overall management of the Company’s brand and market positioning;
- Monitor product distribution and consumer reactions;
- To coordinate with the sales and product management teams on both planned and ad hoc activities for specific businesses within the group;
- Developing content;
- Developing and submitting budget;
- Ensuring that the Brand is maintained and promoted to attract more customers;
- Maintains ISO Compliancy;
- Providing sales support materials, promotions, product launches and all related reporting;
- To execute the marketing plan on time and within budget.
Requirements:
- Experience with Adobe Creative Suite, WordPress, PPC and social platforms;
- 5‐8 years in a similar role in a business‐to‐business or trade marketing environment;
- Valid drivers license and own reliable vehicle;
- Marketing Diploma or Degree;
- Post-graduate qualification beneficial;
- Minimum requirement Marketing Degree or equivalent Business Degree;
- Matric;
- Experience working across multiple business units, a national branch network and with multiple stakeholders.