Digital Marketer Job Description Template
Our company is looking for a Digital Marketer to join our team.
Responsibilities:
- Basic development on a WordPress Platform;
- Managing the Google Adwords and Facebook advertising campaigns for the group;
- Managing the bulk electronic mailing schedules for the group;
- The role includes full responsibility for coordinating digital marketing activities which include but are not limited to;
- To execute the digital marketing plan on time and within budget;
- Maintains ISO Compliancy;
- Coordinating the hosting and maintaining of the websites for the businesses within the group;
- Managing the social media platforms for the group;
- Design, create and maintain social media presence;
- Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs;
- Optimise spend and performance based on trend insights;
- Evaluate emerging technologies, provide thought leadership, and provide perspective for adoption when appropriate;
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns;
- Instrument conversion points and optimise user funnels;
- Plan, execute and measure experiments and conversion tests.
Requirements:
- Experience working across multiple business units, a national branch network and with multiple stakeholders;
- Matric;
- Experience with WordPress, Hootsuite, Mail Chimp, Survey Monkey, Facebook Ads Manager, Google Adwords and Analytics and all social media platforms;
- 5‐8 years in a similar role in a business‐to‐business or trade marketing environment;
- Digital Marketing degree or diploma;
- Valid drivers license and own reliable vehicle.