Digital Marketer

Digital Marketer Job Description Template

Our company is looking for a Digital Marketer to join our team.

Responsibilities:

  • Basic development on a WordPress Platform;
  • Managing the Google Adwords and Facebook advertising campaigns for the group;
  • Managing the bulk electronic mailing schedules for the group;
  • The role includes full responsibility for coordinating digital marketing activities which include but are not limited to;
  • To execute the digital marketing plan on time and within budget;
  • Maintains ISO Compliancy;
  • Coordinating the hosting and maintaining of the websites for the businesses within the group;
  • Managing the social media platforms for the group;
  • Design, create and maintain social media presence;
  • Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs;
  • Optimise spend and performance based on trend insights;
  • Evaluate emerging technologies, provide thought leadership, and provide perspective for adoption when appropriate;
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns;
  • Instrument conversion points and optimise user funnels;
  • Plan, execute and measure experiments and conversion tests.

Requirements:

  • Experience working across multiple business units, a national branch network and with multiple stakeholders;
  • Matric;
  • Experience with WordPress, Hootsuite, Mail Chimp, Survey Monkey, Facebook Ads Manager, Google Adwords and Analytics and all social media platforms;
  • 5‐8 years in a similar role in a business‐to‐business or trade marketing environment;
  • Digital Marketing degree or diploma;
  • Valid drivers license and own reliable vehicle.