Digital Marketing Specialist
R 24,523 per monthFull-time
Recruite Agency
A leading brand in Kroonstad, Free State is seeking a Digital Marketing Specialist to drive its marketing and communications function. You will develop and execute campaigns across multiple channels, manage brand identity, analyse market trends, and measure marketing effectiveness. The successful candidate will play a pivotal role in growing brand awareness and market share.
Responsibilities
- Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
- Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
- Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
- Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
- Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
Requirements
- A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
- Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
- Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
- Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
- A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
- For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
Qualifications
Diploma in Digital Marketing or CommunicationsVacancy posted 23 hours ago
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