Senior Digital Communications Specialist

About the RoleOur client, a leading financial services institution based in Sandton, Gauteng, is seeking a highly skilled Senior Digital Communications Specialist to join their dynamic team.
This Hybrid role offers the opportunity to blend remote work flexibility with essential in-office collaboration, contributing to impactful digital communication strategies.
The ideal candidate will possess a strong command of digital marketing principles, content creation, social media management, and web analytics.
You will be responsible for developing and executing online communication plans that enhance brand awareness, engage target audiences, and support business objectives.
This position requires a creative, analytical, and proactive individual who can translate complex information into engaging digital content.
You will play a key role in shaping the organisation's online presence and ensuring consistent brand messaging across all digital channels within Sandton and beyond.
The company offers a professional environment with ample opportunities for career growth.Key ResponsibilitiesDevelop and implement comprehensive digital communication strategies aligned with organisational goals.Create, curate, and manage engaging content for the company website, blog, social media platforms, and email campaigns.Manage and optimize the company's social media presence across various platforms, driving engagement and follower growth.Monitor and analyze website traffic, social media metrics, and campaign performance using tools like Google Analytics.Write and edit compelling copy for digital channels, ensuring clarity, accuracy, and adherence to brand guidelines.Collaborate with internal teams (marketing, design, IT) to ensure cohesive digital communication efforts.Stay up-to-date with the latest digital communication trends, tools, and best practices.Support the execution of digital marketing campaigns, including SEO/SEM and paid social media advertising.Manage online community engagement and respond to inquiries and comments promptly.Assist in developing and implementing crisis communication plans for digital channels.RequirementsBachelor's degree in Communications, Marketing, Digital Media, or a related field.Minimum of 4-6 years of experience in digital communications, content marketing, or social media management.Proven experience in developing and executing successful digital communication strategies.Excellent writing, editing, and proofreading skills with a strong portfolio of digital content.Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
Solid understanding of SEO principles and content optimization techniques.Experience with content management systems (CMS) such as WordPress.Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.Strong project management and organizational skills.Creative thinking and a data-driven approach to digital communications.BenefitsHybrid work model offering a balance of flexibility and in-office interaction.Competitive annual salary of R .
Opportunity to work within a leading financial institution in Sandton.Professional development and career advancement opportunities.Collaborative and supportive team environment.Exposure to diverse digital communication strategies.Contribution to impactful online brand presence.
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