Senior Traffic Manager

Role Purpose

• The Senior Traffic Manager owns the day-to-day operational flow of the studio, working under the Head of Creative. This role is the central control point of marketing execution and is responsible for scheduling, prioritisation, stakeholder management and delivery across all channels and both brands. This is a newly established studio formed from two previously independent brand teams. The right candidate thrives in a build environment.

Key Responsibilities

Workflow & Traffic Management

• Own and manage the end-to-end workflow of all marketing briefs
• Allocate work across designers, copywriters, and channel teams based on priority, capacity, and skillset
• Manage the studio traffic system (Monday.com / ClickUp or equivalent)
• Ensure all work moves efficiently through: Briefing → Creation → Review → Approval → Delivery
• Proactively identify and resolve bottlenecks and delays
• Manage freelance resources day-to-day: briefing, onboarding, tracking output and deadlines

Planning & Prioritisation

• Translate the PromoFlow and campaign priorities into weekly and daily production schedules
• Run weekly traffic planning sessions aligned to campaign calendars, commercial priorities, and channel requirements
• Balance short-term reactive work vs long-term strategic campaigns
• Maintain a minimum 2-week pipeline visibility
• Manage workflow across two distinct brands, flagging capacity conflicts to the Head of Creative

Stakeholder Management

• Day-to-day operational point of contact between marketing, CRM, product, and creative teams
• Challenge incomplete, misaligned, or unrealistic briefs
• Enforce the briefing process and templates
• Communicate clearly on timelines, risks, and trade-offs

Process & Governance

• Enforce standardised briefing templates and workflows
• Ensure all work meets brand guidelines and compliance requirements
• Drive consistency across both brands while respecting product-specific nuance
• Provide workflow improvement recommendations to the Head of Creative

Capacity & Resource Management 

• Monitor and report on team capacity across creative studio, CRM production, and digital channels
• Optimise resource allocation to maximise output
• Identify when to reprioritise or bring in freelance support
• Proactively flag capacity risks across both brands to the Head of Creative

Delivery & Performance Tracking

• Track and report on on-time delivery, work volume, and turnaround times
• Report studio performance metrics to the Head of Creative
• Escalate risks early
• Ensure all work goes live on time, error-free, and fit for purpose

Campaign Execution Support

• Coordinate with CRM, performance marketing, and call centre teams
• Ensure seamless execution across digital, offline, and direct marketing channels
• Support high-volume campaign environments including promotions and seasonal pushes

Key Deliverables / KPIs

• ≥95% on-time delivery of all marketing assets
• Reduction in rework due to poor briefing
• Improved turnaround time across key channels
• 2+ week pipeline visibility at all times
• Stakeholder satisfaction with delivery and communication
• Efficient utilisation of creative resources across both brands

Required Experience

• 6-10+ years in traffic management or studio operations
• High-volume marketing environment (agency, retail, or fintech)
• Proven track record managing multiple stakeholders and complex campaign schedules
• Experience building studio processes from the ground up – not just inheriting existing systems
• Comfortable managing workflow across multiple brands simultaneously
• Experience managing and briefing freelance resources

Core Skills & Competencies

• Exceptional organisational and planning skills
• Clear, assertive communicator with the ability to push back constructively
• Proactive problem solver who is calm under pressure
• Strong attention to detail across multiple simultaneous projects
• Proficient in Monday.com / ClickUp or equivalent – able to own and manage the system
• Comfortable working upward with the Head of Creative and downward with the creative team

Preferred Experience

• Financial services or fintech background
• CRM and lifecycle marketing exposure
• Familiarity with compliance requirements in regulated industries
• Experience in a newly formed or merged studio environment

Behavioural Profile

• Highly structured and disciplined
• Detail-obsessed but commercially aware
• Strong ownership and accountability
• Thrives in fast-paced, high-pressure environments
• Balances control with flexibility
• Comfortable building structure where none exists

What Success Looks Like

• The Head of Creative has full operational visibility of all work in flight
• Campaigns delivered consistently on time with minimal friction
• Creative resources optimally utilised
• Stakeholders trust the process and adhere to briefing discipline
• The studio runs as a coherent system, with clear visibility of capacity
• Freelance resources managed to the same standard as permanent staff