Account Manager Marketing
Badger Holdings
Account Manager Marketing
Company: South Africa’s #1 Pet Insurer
Location: George, Western Cape (On-site)
Department: Marketing
Reports to: Senior Manager, Marketing
About us
We are South Africa’s leading pet insurer, passionate about protecting pets and supporting the people who love them. Our mission is simple: make world-class pet insurance accessible, transparent, and genuinely helpful. We’re a fast-growing, customer first business driven by innovation, data, and a deep love for animals.
Role overview
We’re looking for a highly organised and proactive Account Manager Marketing to drive the execution of impactful marketing campaigns and initiatives. This role is ideal for someone who thrives on turning strategy into action—ensuring campaigns are well-briefed, seamlessly executed, and consistently on-brand.
You’ll act as a key link between internal teams and external partners, ensuring all marketing outputs from digital ads to events, are aligned, high-quality, and delivered on time.
REQUIREMENTS
Key responsibilities
Campaign planning and execution
- Coordinate end-to-end execution of integrated marketing campaigns across multiple channels
- Translate marketing strategy into clear, actionable plans with defined timelines and deliverables
- Ensure all campaign elements are aligned, delivered on schedule, and meet quality standards
- Track campaign performance in collaboration with relevant teams and support optimisation efforts
Marketing Briefing & Coordination
- Develop clear, detailed creative briefs for all marketing initiatives, including digital advertising, content, and design
- Brief internal teams and external agencies on campaign objectives, target audiences, messaging, and deliverables
- Act as the central point of coordination to ensure all stakeholders are aligned and informed
- Review outputs against briefs to ensure accuracy, consistency, and effectiveness
Brand and brand management support
- Act as a brand custodian, ensuring consistency across all marketing channels and touchpoints
- Support the evolution and execution of brand guidelines, tone of voice, and visual identity
- Collaborate closely with creative teams to ensure all assets reflect the brand’s personality and positioning
- Assist in rolling out brand campaigns and initiatives across internal and external platforms
- Conduct regular brand checks and audits to maintain a high standard of brand integrity
Events and activations
- Plan and execute brand-led events, activations, and sponsorships that drive awareness and engagement
- Coordinate logistics including venues, suppliers, branding, and on-the-ground execution
- Work closely with partners and internal teams to ensure successful delivery of events
- Measure and report on event effectiveness and ROI
- Identify opportunities for innovative activations that strengthen brand presence and customer connection
Partnerships and stakeholder management
- Support the development and execution of strategic partnerships and co-marketing initiatives
- Build and maintain strong relationships with external partners, agencies, and vendors
- Collaborate cross-functionally with internal teams (e.g. sales, product, customer experience) to align marketing efforts
- Ensure all stakeholders are engaged, informed, and aligned throughout campaign lifecycles
- Identify new partnership opportunities that enhance reach, brand visibility, and customer value
Analytics and reporting
- Track and report on campaign and initiative performance against objectives
- Work with data and digital teams to extract insights and inform future campaigns
- Maintain reporting dashboards and provide actionable recommendations
Requirements
Experience
- 3–5 years’ experience in a marketing or campaign execution role
- Experience working with internal and external stakeholders and managing marketing briefs
- Exposure to events, activations, or brand campaigns is advantageous
Education
- Relevant post-matric qualification in Marketing, Communications, Business or similar
Skills
- Strong project management and organisational skills
- Excellent briefing and communication abilities
- High attention to detail and quality control
- Ability to manage multiple projects and stakeholders simultaneously
- Strong understanding of brand consistency and marketing principles
Technical tools (advantageous)
- Project management tools
- Google analytics / reporting tools
- CRM and email marketing platforms
- Advanced Microsoft suite proficiency
Attributes we’re looking for
A proactive, detail-oriented, and solutions-driven account manager marketing. We looking for someone who is a strong collaborator and relationship builder.
Someone who has the ability to thrive in a fast-paced, dynamic environment.
Passion for pets (a big plus)
What we offer
The opportunity to work for South Africa’s leading pet insurer. We are a purpose-driven, pet and human loving culture.
Competitive salary, benefits and career growth and development opportunities
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