Marketing: Lead Generation & Paid Ad Specialist

Marketing: Lead Generation & Paid Ad Specialist

Role Purpose

Why This Role Exists

This role exists to build and maintain a predictable, high-quality lead generation engine for Ello Technology.

You will own the full pipeline system — from paid traffic and conversion funnels through to clean, structured lead delivery into Zoho CRM. This is not about simply running ads. It is about building a system that consistently produces qualified opportunities for the Sales team.

This is a role for someone who is commercially focused, technically strong, and disciplined in execution. Your success will be measured by lead quality, conversion performance, and data integrity — not marketing activity.

Your First 90 Days

What Success Looks Like

By Day 90:

You are consistently delivering a minimum of one qualified lead per business day (22 per month) into Zoho CRM

You are producing at least 22 qualified leads per month (one per business day) through structured demand generation

You have built a stable paid acquisition and funnel system that delivers predictable results

You have clear visibility on key performance metrics including cost per qualified lead, booked calls, and show rates

Your lead flow automation is stable, with leads delivered quickly, accurately, and correctly tagged

Your tracking and attribution systems are reliable and trusted

This role suits someone who can build structure quickly and take full ownership of performance.

Targets and Performance Measures

How Performance Is Measured

This role has clear commercial and operational performance expectations.

You will be measured on your ability to consistently generate qualified leads, improve conversion performance, and maintain high data accuracy across the pipeline.

Key performance indicators include:

Qualified leads generated weekly and monthly

Cost per qualified lead and cost per booked or attended call

Booked calls, show rates, and landing page conversion rates

Opportunities created and pipeline value influenced

Revenue influenced through marketing-driven pipeline

Lead attribution accuracy and tracking reliability

CRM data quality, routing accuracy, and automation uptime

This is a performance-driven role where outcomes, consistency, and data accuracy matter.

Key Responsibilities

1) Paid Acquisition and Demand Generation

You will be responsible for building and optimising paid acquisition campaigns that generate consistent, high-quality leads.

This includes:

Building, launching, and optimising campaigns across Google, Meta, and LinkedIn

Running structured testing across hooks, offers, creatives, and audience targeting

Managing campaign budgets based on performance and conversion data

Continuously improving campaign efficiency and lead quality

2) Funnel Build and Conversion Optimisation

You will own the full conversion journey from click through to qualified lead.

This includes:

Building and maintaining acquisition funnels in GoHighLevel

Creating landing pages, forms, calendars, and workflows

Running weekly landing page and funnel optimisation tests

Reducing friction and improving conversion through structured improvements

Ensuring all follow-up automations trigger correctly across channels

3) Lead Quality and Qualification

You will ensure that leads generated meet the required quality standards for Sales.

This includes:

Aligning with Sales on the definition of a qualified lead

Building pre-qualification into funnel steps where required

Reducing low-quality or irrelevant leads through targeting and offer optimisation

Improving lead quality through continuous testing and feedback

4) Tracking, Attribution, and Data Integrity

You will ensure that all tracking systems are accurate and reliable.

This includes:

Maintaining UTM structures, analytics tracking, and conversion tracking

Ensuring all pixels, events, and tracking systems are firing correctly

Running weekly tracking checks and monthly audits

Maintaining high attribution accuracy across all leads

5) CRM Integration and Lead Routing (Zoho CRM)

You will ensure that all leads are delivered cleanly into Zoho CRM with correct structure and routing.

This includes:

Managing lead sync between GoHighLevel and Zoho CRM

Ensuring leads arrive with complete and accurate data

Reducing duplicates and unknown-source leads

Maintaining high routing accuracy to the correct internal owners

6) Automation and Pipeline Flow Management

You will own the automation layer that ensures reliable lead flow into the business.

This includes:

Managing automation between GoHighLevel and Zoho using integrations or webhooks

Running weekly lead flow and automation checks

Ensuring high system uptime and reliability

Escalating issues quickly to protect pipeline flow

Benefits

Ownership and Impact

Build something that directly drives business growth.

This role gives you full ownership of the lead generation engine. Your work directly influences pipeline strength and revenue performance.

This is how we do that at Ello:

You own the full pipeline from traffic through to CRM

Your work directly feeds the Sales team with qualified opportunities

You see the impact of your work in real pipeline and revenue

You operate in a role with clear commercial importance

Performance Recognition

Results matter. Strong performance is visible.

At Ello Technology, we recognise people who deliver measurable outcomes and maintain high standards.

This is how we do that at Ello:

We recognise consistent delivery of qualified leads

We value disciplined execution and data accuracy

We measure real outcomes, not marketing activity

We make strong performance visible and valued

Career Growth

This should feel like a step forward, not just another marketing role.

You will gain exposure to demand generation, funnel optimisation, and revenue-driven marketing systems.

This is how we do that at Ello:

You build experience across paid media, funnels, and CRM systems

You work closely with commercial and sales teams

You develop skills in conversion, attribution, and pipeline building

You grow in a performance-led environment

Coaching and Development

Structure, feedback, and real-world growth.

We are looking for someone who wants to sharpen both technical and commercial capability.

This is how we do that at Ello:

You receive clear expectations and performance feedback

You work within structured systems and processes

You improve through real-world execution and data

You build high-value skills in demand generation and automation

Meaningful Work and Culture

High standards. Clear expectations. Real contribution.

This is a role where your work directly supports business growth and performance.

This is how we do that at Ello:

You contribute directly to pipeline and revenue

You work in a disciplined, performance-focused environment

You are trusted to take ownership of your function

You help build systems that support long-term growth

Who Will Thrive in This Role

This role will suit someone who is structured, analytical, and commercially focused.

You will likely thrive here if you:

Enjoy building systems that produce consistent results

Think in terms of data, conversion, and measurable outcomes

Are comfortable working across paid media, funnels, and CRM systems

Take ownership of outcomes, not just tasks

Have strong attention to detail and data accuracy

Are disciplined and consistent in execution

Like identifying problems and fixing them quickly

Want to work in a role where performance is clearly measured

Non-Negotiables

This role requires a strong technical and execution foundation.

Non-negotiables for this role include:

Strong GoHighLevel experience across funnels and automation

Proven experience in paid acquisition and conversion optimisation

Strong tracking and UTM discipline

Experience working with CRM systems, ideally Zoho CRM

Ability to diagnose funnel and conversion issues quickly

High attention to detail and structured execution