Immediate Start: Marketing Manager

We are recruiting a Marketing Manager for a digital agency in Bloemfontein, Free State to implement online campaigns for diverse clients. You will manage PPC advertising, optimise content for SEO, create social media content, analyse performance data, and provide clients with insightful reports and recommendations for improvement.

Responsibilities

• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.

Requirements

• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.

Qualifications