Content Strategist
Full-time
Communicate Finance
Job Description:
As a Content Strategist, you'll have the opportunity to develop data-driven content strategies, create engaging customer experiences, and ensure content supports both brand objectives and business growth. You'll work with cross-functional teams to craft content that informs, inspires, and converts. Expect opportunities that may include:
- Developing and executing content strategies aligned with business and marketing objectives
- Creating content plans, editorial calendars, and multi-channel content frameworks
- Conducting audience, competitor, and content performance analysis
- Optimising content for SEO, user engagement, and conversion goals
- Managing content across websites, blogs, email, social media, and digital channels
- Collaborating with content creators, designers, marketers, and stakeholders
- Identifying content gaps and opportunities throughout the customer journey
- Monitoring content performance and delivering actionable insights
- Ensuring brand consistency, messaging alignment, and content quality
- Staying up to date with content, digital marketing, and consumer behaviour trends
- Diploma or Degree in Marketing, Communications, Journalism, English, Digital Marketing, or a related field
- Minimum 3-5+ years’ of experience in Content Strategy, Content Marketing, Digital Marketing, or a related field
- Proven experience developing and executing successful content strategies across multiple channels
- Experience using content performance data to optimise engagement and business outcomes
- Exposure to SEO, content management systems, and marketing automation platforms will be advantageous
- Strong understanding of content strategy, content marketing, customer journeys, and audience engagement
- Experience developing content plans, editorial calendars, and content governance frameworks
- Knowledge of SEO best practices, keyword research, and content optimisation techniques
- Proficiency with content management systems, analytics tools, and reporting platforms
- Strong analytical skills with the ability to translate data into actionable content recommendations
- Excellent communication, storytelling, editing, and stakeholder management skills
- Strong project management and organisational abilities
- Experience with AI-assisted content tools, marketing automation, and content personalisation will be advantageous
- Relevant content marketing, SEO, or digital marketing certifications will be advantageous
Apply now!
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Vacancy posted 4 days ago
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