Content & Brand Lead

Location: Cape Town, South Africa
Work model: Hybrid (1 day from home, plus general flexibility)
Salary: R50 000 - R75 000 CTC (depending on experience)

Why you'd want to work here

• 20 days leave + 1 week after peak season
• Performance-based bonus and competitive salary
• Opportunity to go on international tours
• Exposure to globally recognised luxury brands
• Fast-paced, high-performing, collaborative culture
• Resourceful, solutions-driven team with a strong "find a way" attitude
• Diverse and inclusive environment
• Regular team socials (town halls, team lunches, cookouts)

About our client
Our client is a luxury adventure travel company operating some of the world's most exclusive expeditions from Cape Town. They deliver world-class hospitality and transformative experiences to a global clientele. Everything they produce — from a social caption to a printed magazine — carries a specific voice, aesthetic, and emotional register. They need a Content & Brand Lead to protect and develop that standard: someone with a sharp editorial eye and the copywriting chops to elevate every piece of communication that goes out the door.

What the job involves

• Writing and editing copy for core brand assets (website pages, campaigns, printed materials, experience descriptions, itineraries)
• Elevating copy produced by the marketing team before it goes live
• Writing blog posts, experience narratives, and editorial content as required
• Adapting brand voice across formats (long-form, headlines, captions) without losing consistency
• Reviewing all outgoing creative (copy, imagery, layout) for brand consistency and quality standards
• Providing structured feedback on creative work, tied to brand rationale
• Applying and maintaining brand guidelines across all channels
• Collaborating on social content strategy, captions, visual selection, and calendar management
• Supporting campaign delivery and translating briefs into creative frameworks
• Maintaining the brand asset library and briefing external partners (designers, photographers, videographers) to brand standards

What you need to be considered

• 3–5 years' experience in a brand, creative, editorial, or copywriting role
• Strong written English — confident across multiple formats with a clear editorial instinct
• Demonstrable copywriting and editing skills
• A visual aesthetic — you have an eye, and you can brief against it
• Experience applying and maintaining brand guidelines
• Comfortable reviewing and giving constructive feedback on others' work
• Ability to manage multiple briefs and deadlines without losing quality
• Examples of your editorial and copywriting work must be included with your application — no examples, no response

Bonus points if you

• Have a background in luxury, travel, hospitality, or premium lifestyle brands
• Are familiar with and experienced in using AI tools (ChatGPT, Claude, etc.)
• Have experience in a content lead, brand coordinator, or junior creative director role
• Have a photography or videography sensibility