Executive Creative Director

Company description Publicis Groupe Africa is a leading marketing, communications, and business transformation network operating across 36 African countries, combining creativity, technology, and local insight to deliver integrated client solutions. Publicis Groupe Africa is part of Publicis Groupe, the second-largest communications group globally, founded in 1926. The African network operates as a partnership of 44 communications agencies with offices spanning 36 countries, including South Africa, Nigeria, Kenya, Egypt, Morocco, and many others. Its headquarters are in Johannesburg and Cape Town, providing a central hub for continental operations. Overview EXECUTIVE CREATIVE DIRECTOR Creative Leadership|Integrated Ideas|Culture|AI & Futire-Fit Creativity ROLE PURPOSE The Executive Creative Director is the senior creative leader responsible for the creative ambition, quality and reputation of the Publicis/client partnership. The role owns the creative vision and product across the client business, ensuring that strategy is translated into distinctive, effective and culturally relevant ideas that can live seamlessly across channels, platforms and experiences. The Executive Creative Director will lead a multi-disciplinary creative culture that combines world-class craft with digital-first thinking, data, technology, AI and new production models, ensuring the creative product evolves as quickly as the client's customers and the wider marketing landscape. A critical part of the mandate is to help move the partnership beyond traditional campaign delivery toward a future-fit creative model where creativity, strategy, media, data, technology, production and customer experience work together from the outset. The Executive Creative Director is ultimately accountable for ensuring that the creative product delivers: Distinctive, effective and culturally relevant creative work. Strong creative leadership and client confidence. Integrated ideas that work across channels and experiences. High standards of craft and execution. Meaningful use of AI, technology and emerging creative capability. A high-performing, future-fit creative team and culture. Work capable of driving business effectiveness and industry recognition. Responsibilities CREATIVE LEADERSHIP & VISION Set and champion the creative vision and standard for the client/Publicis partnership, ensuring the work is distinctive, effective, culturally relevant and consistently of the highest quality. Act as the senior creative voice within the client leadership team and provide clear creative direction across major briefs, campaigns, platforms and experiences. Translate client business and brand ambitions into bold creative opportunities that build brand value and drive measurable impact. Lead the development of platform-neutral, integrated ideas that can live across brand, retail, digital, social, content, experience, commerce, media and emerging channels. Create a culture where ambitious ideas are expecte