Marketing Manager
Full-time
The Skills Mine
Requirements:
- Relevant degree in Marketing, Business, Communications, or a related field.
- Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.
- Experience in B2B or corporate audience marketing is advantageous.
- Experience within higher education, executive education or professional development is advantageous.
- Experience across multiple audiences, products or African markets would be beneficial.
- Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.
Responsibilities:
- Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.
- Own the marketing direction, priorities and performance of the website and digital experience.
- Own organic social media strategy, content planning, channel performance, audience growth and brand presence.
- Lead brand-focused events, activations and market presence initiatives.
- Lead marketing support where awareness, reputation and market presence are key to growth.
- Provide marketing support for customised and key account activities.
- Brief and manage web, UX, design, video, paid media, digital and event partners.
- Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.
- Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.
- Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.
- Manage allocated brand, digital and event budgets within approved parameters.
- Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.
- Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.
- Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.
Skills required:
- Brand marketing
- Campaign management
- Digital marketing
- Marketing
- Search Engine Optimization (SEO)
- Website management
- Paid media
- Google ads
- Brand management
Vacancy posted 5 days ago
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