Brand Head: Digital and Social

The Mr Price Group (MRPG) is a fashion value retailer, selling predominantly for cash. The Group retails Apparel, Homeware and Sportsware and is one of the fastest growing retailers in South Africa. Our History: 1885 - The first John Orrs store opens 1934 - The first Hub store opens 1952 - John Orrs is listed on the JSE 1967 - Acquisition of two Miladys stores 1986 - Laurie Chiappini and Stewart Cohen, together with BOE, acquire a major shareholding in John Orr Holdings 1987 - The first Mr Price store opens 1991 - Laurie Chiappini and Stewart Cohen acquire control of the Group from BOE 1993 - Launch of the Mr Price Group Share Partnership Initiative 1996 - Acquisition of Galaxy & Co. and Sheet Street 1997 - Alastair McArthur is appointed as CEO 1998 - Mr Price Home launched 2000 - Mr Price opens stores in Botswana and Namibia 2001 - Specialty Stores becomes MR Price Group 2005 - Over 100 million units are sold across the group 2006 - Sale of the Hub and Galaxy divisions 2007 - Launch of Mr Price Sport stores and Mr Price Franchising 2008 - Miladys wins the Orange Index award for excellence in customer service 2008 - Mr Price Apparel is voted the most loved and most frequented retail apparel brand for the first time 2008 - This year Mr Price Home is voted the most loved and most frequented homeware retailer 2011 - Retail sales exceed R10 billion and profit attributable to shareholders exceeds R1 billion for the first time 2011 - The group celebrates the 25th anniversary of change in control, recording a CAGR share of 25.3% and headline earnings per share of 23.5% over this period 2012 - First Corporate owned Mr Price store opens in Lagos, Nigeria 2013 - Mr Price launches its online store Job Description The Brand Head is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue. Responsibilities Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals. Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution. Lead the social team in strategic thinking across channels, calendar planning, content including reactive/topical content and reporting. Oversee the community management of all social platforms as well as social media crisis/risk management. Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief. Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team. Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly. Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally. Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities. Coach, guide, and mentor your team. Qualifications Minimum requirements A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field. Minimum of 5 years' experience leading social and digital marketing initiatives, preferably for a large fashion retail brand. Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (e.g., Facebook, TikTok, Instagram), with a passion for fashion, current trends, and creating fresh ideas. Advanced understanding of social and digital metrics, analytics, and reporting. Demonstrated experience operating at a leadership level within digital and social environments. Industry experience within fashion retail, broader retail, or FMCG sectors is essential. Advantageous Relevant digital and/or social media certifications. Hands-on experience managing both paid and organic social media strategies. Attributes and Skills Demonstrated strategic thinking and content management skills. Strong leadership and collaboration ability (must have led a team). Highly agile and adaptable. Strong analytical and problem-solving skills, with a creative eye. Strong budget management capability. Ability to manage multiple projects simultaneously while delivering strong results. Excellent communication skills, both written and verbal.