Digital Experience & Analytics Manager

Hire Resolve connects Job seekers to Employers. The company is a Specialist Recruitment & Staffing company with a national presence with a customer base of listed companies on the JSE and global multinationals. The company prides itself on its technical & industry knowledge. The consultants at Hire Resolve are very well networked within their community - they are industry savvy & technically competent. Specialties Specialist Recruitment, Engineering, Mining, Civil Engineering, Finance, Information Technology, C#, Java, PHP, Construction & Building, SAP, Supply Chain, Freight & Logistics, FMCG, Trade & Technical, and Human Resources . Job Description A South African pharmaceutical company that develops, manufactures, and distributes prescription and over-the-counter (OTC) medications is seeking a Digital Experience and Analytics Manager who will focus on developing and optimizing the company's digital ecosystem to maximize consumer engagement and marketing performance. Responsibilities: Digital Strategy: Develop and maintain Austell's consumer brand digital ecosystem. Website & UX Management: Optimize brand websites and landing pages for speed, mobile responsiveness, and usability. SEO & AEO: Drive traditional SEO and optimize for emerging AI answer engines (AEO/GEO). Analytics & Reporting: Build Looker Studio dashboards and analyze GA4, GTM, and Search Console data to deliver actionable insights. Conversion Optimization: Execute A/B testing and user-journey analysis to improve campaign performance. Minimum Requirements: Education: Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business. Experience: 5+ years in digital marketing, website management, SEO, or data analytics (consumer health/FMCG preferred). Certifications: Google Analytics, Google Ads, or SEO/Digital Marketing certifications (advantageous).