Digital Marketing Specialist

A vibrant retail group in Mitchells Plain, Western Cape is keen to welcome a Digital Marketing Specialist to its growing team. This is a career-defining move for an ambitious professional ready for their next challenge.

Ongoing training and mentorship are provided to help you reach your potential. Expect a structured environment with clear processes and strong leadership. Ready to apply? Send through your CV and a short introduction.

Responsibilities

• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.

Requirements

• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.

Qualifications

Google Ads and Analytics Certifications