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Regional Export Sales Manager Southern Africa

Full-time

Lactalis Careers

The Export Regional Sales Manager is responsible for developing and executing the commercial strategy across export markets in southern Africa. (Namibia, Zimbabwe, Malawi, South DRC + new geos to take over or open). The role aims to drive sustainable sales growth, strengthen customer relationships, expand market presence, and ensure profitable business development while aligning with LESA (Lactalis Export South Africa) overall strategy and objectives

Required Skills

•    Tertiary Qualification - Degree or Diploma in Commerce or related
•    7+ years of international sales experience within the FMCG industry
•    Proven success managing distributors across multiple export markets
•    Experience in dairy in both General Trade and Modern Trade is highly desirable
•    Strong commercial negotiation and business development experience including Route to Market Development in General Trade & Key account Management
•    Strong commercial & financial acumen
•    Strategic thinking with hands-on execution
•    Strong relationship-building and stakeholder management skills
•    Leadership without direct authority
•    Results-oriented and entrepreneurial
•    Strong analytical and financial skills
•    Excellent communication and presentation abilities
•    Experience in developing new markets and driving business growth
•    Ability to manage multiple markets and priorities
•    High level of autonomy and accountability
•    Proficiency in Microsoft Office and CRM systems

Travel
•    International travel 40% to 60% of the time. (Namibia, Zimbabwe, South DRC, Malawi, Zambia tbc)

Duties & Responsibilities

Commercial Strategy & Business Development
•    Develop and execute the regional commercial strategy aligned with the company's growth ambitions.
•    Full P&L responsibility: Deliver annual Volumes, Net Sales, Cash Flow and Market Share objectives.
•    Identify new business opportunities, route-to-market improvements and expansion into new territories.
•    Build and implement Long Term and Annual Business Plan for the region on all channels: General Trade / Modern Trade / FSI & Industrial
•    Operate to be the preferred Principal / Supplier in all countries
Distributor Management
•    Assess, Select, develop and manage distributor partnerships to ensure sustainable growth.
•    Lead annual Joint Business Planning (JBP) with key distributors.
•    Define ambitious but realistic sales targets and KPIs aligned with the Subsidiary Ambitions
•    Monitor distributor performance through regular business reviews and implement action plans where required.
•    Ensure distributors meet agreed level of service, coverage, execution, reporting and financial objectives with right level of engagement.
Customer & Commercial Excellence
•    Lead and implement the Long-Term Plan Ambition 2027-2030 “Game Changers” for the zone
•    Lead commercial negotiations including pricing, Value chain simulations, promotional plans, trade terms and annual agreements when need be.
•    Ensure disciplined revenue growth management while protecting profitability.
•    Drive execution excellence at point of sale through visibility, assortment, merchandising and promotional activities.
•    Support key customer negotiations alongside distributor teams when required.
•    Recruit / Train / raise sales team capabilities to support growth ambition and commercial excellence in all channels
Category & Brand Development
•    Collaborate with Marketing teams to implement brand activation plans adapted to local consumer needs.
•    Identify opportunities to optimize product assortment and launch innovation successfully.
•    Monitor category trends, competitors and consumer insights to recommend growth initiatives.
Forecasting & Supply Chain Collaboration
•    Build accurate sales forecasts in collaboration with Supply Chain and Demand Planning teams.
•    Monitor stock levels and product availability to ensure high customer service.
•    Minimize waste, out-of-stock situations and obsolete inventory.
Financial Performance
•    Manage regional budgets, trade investments and promotional spending.
•    Monitor profitability by customer, distributor and market.
•    Ensure effective management of receivables and working capital.
•    Cross-Functional Leadership
•    Work closely with Marketing, Finance, Supply Chain, Customer Service, Regulatory Affairs and Quality teams.
•    Coordinate successful product launches and ensure compliance with local regulations.
•    Share market intelligence to support strategic decision-making.

Reporting
•    Deliver accurate sales forecasts, monthly business reviews and performance dashboards.
•    Present business performance, risks and opportunities to management.
•    Recommend corrective actions to achieve business objectives.
•    Elaborate Annual Budgets (Volumes to Cash flow) including Sales Operational plans
•    Participate in building long term Plan for the zone

Key Performance Indicators :
•    Vol / Net Sales / Gross Margin Growth
•    Market Share
•    Distributor Performance Scorecard
•    Forecast Accuracy
•    Sales & Trade Investment ROI
•    New Product Launch Success
•    Customer Service Level
•    Working Capital & Receivables
•    Execution Excellence (Distribution, Assortment & Visibility)

Vacancy posted 21 hours ago
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