Wholesale Specialist

The Wholesale Specialist's main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.

  Develops working knowledge of geographic and demographic areas in assigned geography

  Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography

  Administration and development of designated area.

• Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging

  Achieve quarterly KPI's including Perfect Store standards as well as outlet Volume growth.

  Building quality relationships through effective communication

  Influencing decision makers through presenting compelling insights and commercial proposals

• Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times

  Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.

  Managing of free goods budget to ensure efficient and effective execution.

• Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand

  Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets

  Promotional Compliance – ensuring agreed promotions are in place and running from the first day

• Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

• Analyse the opportunities in the region, take proper action and implement as needed

  Create strong knowledge of and personal relationships with the top wholesalers

  Maintains strong working knowledge of all relevant Red Bull systems

  Proactively uses available reports to maximize on all opportunities including competitor intelligence

  Develops expertise with regards to product competition and distributor competition in respective area

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven sales track record
• FMCG experience (Wholesale preferred)
• Strong communications skills (verbal and written)
• Self-starter with initiative & attention to detail
• Ability to manage and cultivate good relationships
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• Local market / geographical knowledge beneficial
• Valid drivers license 

• Travel 70-80%