Search Performance Specialist

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Search & Social platforms.
This role requires you to develop best in class strategies and management across the Performance disciplines on assigned clients.
Job Description: Key responsibilities: Plan, launch, and optimize paid search campaigns across platforms (e.g., Google Ads, Microsoft Ads).
Conduct keyword research and competitor analysis to inform campaign strategy.
Optimize landing pages to improve Quality Score, conversion rates, and user experience.
Monitor and report on paid search performance, identifying opportunities to scale or refine campaigns.
Develop and manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn, YouTube, Pinterest, and X. Optimize targeting, bidding, and ad formats to maximize ROI across social campaigns.
Track performance metrics: reach, engagement, CTR, conversions, ROI, ROAS Identify and act on social trends, platform innovations, and new content opportunities.
Client Service20% Managing client relationships and expectations Deadline and Project management Strategy guidance and input in order to drive the business objectives.
Responsible for the quality of work completed by you and your team.
Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented.
Attend key client and media brand meetings Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration Drive effective collaboration across Media Brand teams.
Required Skills & Experience 5+years experience in search and social media advertising.
Strong understanding of SEO, SEM, PPC, and paid social best practices.
Proficiency with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
Excellent analytical skills with the ability to interpret data and create insights.
Familiarity with attribution models and tracking (UTMs, pixels, tags) is a plus.
Highly detail oriented, organized, and results driven.
Strong communication skills—able to translate data into clear recommendations.
Curiosity and adaptability in a rapidly changing digital landscape.
Collaborative mindset with the ability to work across teams.
Location: Sandton Brand: Amplifi Time Type: Full time Contract Type: Permanent #J-*****-Ljbffr