Sales And Marketing Manager - Stellenbosch

International Wine Group based in Stellenbosch is looking for a commercially driven, execution-focused Sales and Marketing Manager: Regional Brands to lead the growth of their regional brand portfolio. This is a hands-on leadership role for someone who thrives on turning strategy into results: growing sales volumes ; building trade relationships ; and bringing brand plans to life in the market. Reporting to the Head of Sales and Marketing ; you will take ownership of distribution; sales and marketing plans for their regional brands across South Africa ; while providing marketing support to selected key accounts in international and African markets . You will manage the South African Sales & Marketing team ; hold them accountable for delivery, and work closely with distribution partner and direct accounts to drive sell-through and brand presence in every channel. Duties: Sales Execution & Revenue Growth: Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance. Key Account & Trade Relationships: Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts. Marketing Execution & Brand Activation: Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets. Market Intelligence & Strategic Input: Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles. Team Leadership & Performance Management and internal training: Lead; train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture. Budget & Financial Management: Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI. Stakeholder Engagement & Customer Service: Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service. Requirements: Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous. WSET Level 2 or higher advantageous. Minimum 10 years experience in a sales and/or marketing role, with a strong emphasis on sales execution. Proven track record of driving and achieving sales targets. Experience managing multiple brands or working within a group structure. Experience in key account management and trade relationship building. Wine industry experience advantageous. Commercially minded, with strong financial acumen and analytical skills. Self-driven; proactive and results oriented. Strong communicator, negotiator and relationship manager. Able to work independently as well as lead and collaborate within a team.