Digital Marketing Specialist
R 23,117 per monthTemporary
Recruite Agency
We have an opportunity for a Digital Marketing Specialist in the in-house marketing team of a retail company in Durban, KwaZulu-Natal. You will coordinate print and digital advertising, in-store promotions, loyalty campaigns, and sponsorships. Strong project management skills ensure activities are delivered on time, on budget, and aligned with brand strategy.
Responsibilities
- Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
- Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
- Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
- Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
- Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
Requirements
- Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
- A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
- A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
- Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
- For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
- Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
Qualifications
Bachelor of Arts in Public Relations or JournalismVacancy posted 1 day ago
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