Trade Marketing and Brand Activation Specialist
Helderberg Personnel
Based in Somerset West, Helderberg Personnel was established in 1998. The company initially started doing placements in the Helderberg Basin and over the years expanded nationally. Our background has proved to be invaluable in providing a high standard of recruitment, screening, evaluation and placement of candidates. Our Value proposition: The true value proposition of the Helderberg Personnel brand is our commitment to attending to our clientsâÃÂàneeds, culture and values and to ensure that, through comprehensive interviews with candidates, the overall match is determined to ensure a long term relationship. The identity of the client remains confidential at all times. We understand that our function is to ensure that the candidate must become a strategic partner to a business instead of a mere employee. Helderberg Personnel has achieved a steady growth over the last years and we have evolved into one of the leading agencies in the region. We have made placements cross functional, cross industry and up to senior management level.Requirements: 3 to 5+ years' experience in trade marketing, activations, events, or experiential. Marketing Experience within sports, FMCG, retail, lifestyle, fitness, or performance brands. Experience working within retail and distribution environments. Strong organisational, planning, and execution capabilities. Experience coordinating events, promotions, and activations nationally. Strong relationship-building and communication skills. Valid driver's license and willingness to travel nationally Experience in running, endurance, fitness, or sports industries will be advantageous. Experience working with multinational sports or lifestyle brands will be advantageous. Exposure to sports retail, technical footwear, performance apparel, or nutrition categories will be advantageous. Experience with park runs, marathons, sporting events, or community-based will be advantageous. Activations Experience working with field teams, promoters, or brand ambassadors will be advantageous. Understanding of sports consumers and running community culture will be advantageous Computer literate (MS Word, PowerPoint, MS Excel and Google Workspace, Canva or basic design platforms) Knowledge of event and activation planning tools will be advantageous. Knowledge of reporting and retail feedback systems will be advantageous Social media and community engagement platforms will be advantageous Hands-on and execution-driven. Strong relationship-building and networking ability. Highly organised with strong attention to detail. Creative thinker with ability to generate innovative activation ideas Strong communication and interpersonal skills. Digitally aware with an understanding of how retail, experiential, and social engagement Intersect in modern brand building. Comfortable operating within evolving business structures where adaptability and initiative are essential Duties will include, but are not limited to: Trade Marketing Strategy and Retail Execution Brand Activations and Consumer Engagement Running Community, Sponsorship and Ecosystem Development Events, Exhibitions and Experiential Marketing Retail Visibility, Merchandising and Display Management Retail Environment and Brand Positioning Governance Asset Tracking, Auditing and Governance Technical, Education and Sales Team Integration Campaign Execution and Promotional Management Commercial Contribution, Reporting and ROI Agency, Supplier and Promoter Management General day-to-day and Operational duties
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