Brand Manager

Company:

A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities.

Culture :

At FLASH, we realise that “the way we do things around here” drives our business and enables us to achieve our purpose of “Making People’s Lives Easier”. Our 3 values are the drumbeat of our business: 

• We are all in 
• We have each other’s backs 
• We are brave 
  
   

These values help us to make our People’s lives easier by creating a culture where people come to work because it’s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable!

Job Role:  

We are looking for a Brand Manager who will drive all brand and marketing activities for Flash products and services within owned and/or partner channels.

Responsibilities:

Brand strategy and planning

• Contribute to the development of annual marketing strategies and plans.
• Contribute to the development of relevant brand and product strategies across relevant channels
• Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies

Campaign design, management and execution

• Custodian or co-custodian of particular products/channels
• Develop & launch product and brand campaigns, in line with the product & brand strategies
• Write strategic and creative briefs and evaluate creative work against the brand strategy and brief.
• Build effective brand messaging with unique selling propositions
• Work with relevant stakeholders and channel managers to execute product/brand campaigns across relevant channels
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
• Responsible for media decisions and implementation
• Work with external partners and internal stakeholders to co-create marketing content
• Enhance product/brand awareness on digital, social and events platforms.
• Accountable for budget management and the delivery of KPIs and agreed targets.

 Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer better
• Uncover and share market intel & research competitors to be proactive & market-responsive

Stakeholder Management

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.