Copywriter

Bring your skills as a Copywriter to Bethlehem and join a team that moves fast. This Free State role is one to watch.

About the Opportunity

The Copywriter vacancy forms part of how the Bethlehem branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.

Expect a structured first ninety days, with onboarding milestones, regular check-ins, and an early focus on getting comfortable with the systems and processes that underpin the Bethlehem team.

Internal documentation, process notes and shared playbooks make it easier for the Copywriter to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Bethlehem much easier.

Why Join Us

Few roles let you see the impact of your work as quickly as this one. Every shift, project and decision in Bethlehem contributes to real outcomes for clients and colleagues across the marketing jobs space in Free State.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Bethlehem teams.

Notably, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Bethlehem keep progressing.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.

Based in Bethlehem

Bethlehem continues to grow as an employment hub in Free State, with in the Welkom gold fields. This role gives you a foothold in one of its busier business communities, with access to the local services, suppliers and partners that keep the work moving.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Bethlehem.

Many candidates already living within reach of Bethlehem cite the location as one of the role's quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Bethlehem, Free State.

Growing With Us

Career progression here is real, not a slogan. The marketing jobs space in Bethlehem offers a clear runway from delivery into team leadership and beyond, and managers sit down with each team member regularly to map out the next step in Free State.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Bethlehem team member.

In addition, internal mobility is encouraged. People who start in Bethlehem have moved into roles in other branches, specialist functions and project teams across Free State.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Where You'll Work

In addition, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Practically speaking, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Bethlehem site adheres to the standards expected of a responsible South African employer.

A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Your Role

• Manage brand assets, tone of voice and corporate identity guidelines
• Test, learn and iterate on creative, channels and audience targeting
• Maintain the editorial and content calendar across owned channels
• Ensure all marketing complies with POPIA and consumer protection codes
• Coordinate events, sponsorships and community activations
• Optimise organic search performance through on-page and technical SEO

What You'll Need

• Ability to work cross-functionally with sales, design and product teams
• Familiarity with the South African media and influencer landscape
• Awareness of POPIA and consumer protection requirements
• 2-4 years' experience in a marketing or communications role
• Working knowledge of CMS platforms (WordPress preferred)

Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.