Brand Manager

Reporting to senior management, the Brand Manager will support a growing retail group in Middelburg, Mpumalanga. You will be trusted to work independently while contributing to wider team goals.

You will be encouraged to broaden your expertise and take on new challenges. Collaboration, fairness, and pride in the work define the day-to-day culture. The working environment is collaborative, well-resourced, and focused on results. Ready for your next opportunity? Submit your application today.

Responsibilities

• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.

Requirements

• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.

Qualifications