Paid Media Lead
O'Brien Recruitment
Paid Media Lead
Location: Cape Town Working Model: Hybrid Reports to: Head of Customer Growth
Position OverviewA leading digital and eCommerce organisation is seeking a highly analytical Paid Media Lead to oversee and execute performance-driven customer acquisition strategies.
The position will focus on driving high-quality app traffic, attracting first-time customers, reactivating lapsed users and increasing order volume while maintaining strong cost efficiency.
Key ResponsibilitiesPaid Media StrategyDevelop and manage an integrated paid media strategy.
Align paid acquisition activity with marketing and business objectives.
Balance customer acquisition, retention and reactivation priorities.
Identify opportunities to expand market share.
Plan, launch and optimise paid media campaigns.
Manage search, social, display and programmatic channels.
Drive app traffic, first-time orders and repeat purchasing.
Oversee audience segmentation and targeting.
Ensure advertising is relevant and conversion-focused.
Manage significant paid media budgets.
Optimise Cost Per Order, CAC, ROAS and ROI.
Monitor campaign performance against revenue and order targets.
Develop reporting systems and campaign dashboards.
Use attribution data to guide investment decisions.
Manage external performance agencies and vendors.
Collaborate with Creative, Analytics, CRM and Product teams.
Set clear deliverables and performance expectations.
Ensure agency activity meets commercial and efficiency targets.
Track developments in digital advertising technology.
Evaluate emerging advertising platforms and tools.
Introduce automation and targeting improvements.
Maintain a strong understanding of industry trends.
Relevant tertiary degree, preferably in Marketing, Statistics, Mathematics or Computer Science.
At least five to seven years paid media experience.
Experience managing large-scale, multi-channel paid campaigns.
Strong expertise in Google Ads and Meta Ads.
Programmatic advertising experience.
Mobile app acquisition and attribution experience.
Strong understanding of CPO, CAC, ROAS and ROI.
Experience working in eCommerce, mobile apps or on-demand services.
Leadership and team-management experience.
Agency or vendor-management experience.
Strong analytical and problem-solving ability.
AppsFlyer, Adjust or Branch experience.
Experience managing large consumer acquisition budgets.
Marketplace or delivery-app experience.
Experience with lapsed-user reactivation.
Statistical or mathematical background.
Highly analytical.
Commercially focused.
Strong attention to detail.
Strategic and hands-on.
Confident team leader.
Innovative and adaptable.
Strong stakeholder-management ability.
Results-driven.
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