Portfolio Manager Herbicides- Southern Africa
Full-time
Mayfly Agri
Minimum requirements for the role:
- Must have a B. Sc. Agric degree, and or Business degree with AVCASA registration
- Minimum 5+ years’ experience in an Agricultural Chemical environment with specific focus on Herbicides, Seed applied Technology and Adjuvants
- Broad knowledge of Agrochemical and Agricultural input business with good industry credibility and value chain expertise
- Proven expertise in business and market intelligence, including the application of marketing concepts and analytical tools
- Solid understanding of market dynamics and relevant regulatory frameworks
- Strong financial acumen with the ability to interpret and apply financial data in decision-making
- Practical knowledge of crop-specific agricultural practices, including the implementation and management of spray programmes
The successful candidate will be responsible for:
- Responsible for delivering budget targets for the categories.
- Maintaining up-to-date knowledge of the markets and submarkets (based on market information databases).
- Contributing to market intelligence projects (e.g., market surveys, pricing surveys).
- Understanding all technical aspects and positioning of different products in the spray programmes.
- Contributing to product and market opportunity assessments and defining business cases.
- Responsible for conducting range GAP analysis and providing guidance to R&D budgets and acquisition strategies.
- Defining portfolio strategies, crop spray programmes, and product strategies, including the 4 Ps (Product, Place, Price, Promotion).
- Responsible for new product introductions, launches, and promotional programmes.
- Driving the procurement process for product launches, including ensuring compliance with all related internal systems.
- Responsible for price positioning of the range, including providing value propositions and conducting competitive benchmark analyses to support pricing decisions.
- Contributing to marketing assumptions for the yearly budget across the categories.
- Managing promotional and advertorial campaigns and functions related to current products and portfolios.
- Attending global category meetings to enhance cross-functional knowledge sharing and information dissemination.
- Contributing to business support initiatives aimed at achieving gross profit targets (e.g., training meetings, product launches, marketing campaigns, technical and marketing support for regional teams).
- Developing and delivering training programmes for the sales team, distributors, and agents, focusing on product positioning and value propositions.
- Contributing to the development of key account approaches, including maintaining customer databases and coordinating key promotional initiatives.
- Identifying and negotiating opportunities to add third-party products to expand the current portfolio.
- Coordinating demonstration trials to support business development and product launches.
- Recommending continuous improvements for current product labels and packaging.
- Identifying new applications for existing products.
- Providing input into general marketing strategies for the sub-region.
- Contributing to company strategies and supporting execution within the region.
- Investigating product claims and performance-related issues.
- Ensuring all administrative tasks and system inputs are being kept up to date.
Vacancy posted 15 hours ago
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