Senior Designer - Brand & Campaigns

About Happy Pay

We're a small, ambitious team building South Africa's fastest-growing BNPL platform. 750,000+ users, some of the best merchants in the country (Studio 88, Standard Beauty, Soviet, Galxboy, Superbalist and more) and a payment product that actually makes people's lives easier.

Culture-wise, we're the opposite of corporate. We move fast, we back each other, we work hard and we laugh a lot. Everyone here punches above their weight, ideas beat titles, and if you've got a smart take on how to do something better, we want to hear it.

The role

We're looking for a Senior Designer – Brand & Campaigns to own the visual design output at Happy Pay.

This is a hands-on, make-the-thing role. You'll be designing every day, not managing other people's output.

You'll work directly with the Head of Marketing, and closely with Product, on everything from campaign creative and merchant assets to competition banners, product launch collateral, app visuals and the brand itself. Our Social Media Manager handles social content — your lane is design: campaign creative, brand, product visuals and anything that needs to look great and land quickly.

The right person for this role doesn't need to be asked twice. They take a direction, make it their own, and deliver something better than what was briefed. If that sounds like you, keep reading.

What you'll be doing

• Owning Happy Pay's visual output across campaigns, merchant assets, emailers, WhatsApp banners, competition creative and product launches
• Owning and evolving the Happy Pay brand book and design system — keeping it current as the brand, app and website grow
• Designing for product with the Product team — app splash screens, in-app banners and screens, card designs and new product/brand extensions
• Directing website design with our external web developer and reviewing builds against the brand
• Producing print-ready in-store collateral (POS, posters, QR material) — correctly sized, with bleed/trim marks and print colour profiles
• Producing merchant-facing collateral — onboarding packs, co-branded assets, LinkedIn announcement posts, emailer inserts and merchant feature posts/stories
• Logo, iconography and brand-extension ideation when new products need their own identity
• Briefing and directing external freelancers (e.g. animation and motion) when a project needs it
• Self-briefing where needed — taking a direction and running with it without hand-holding
• Using AI tools as a core part of your workflow (Claude, ChatGPT, Midjourney, Higgsfield, ElevenLabs and similar) to think faster, produce more, and solve problems creatively
• Working with the Social Media Manager to supply static assets for social where needed
• Keeping the brand consistent and sharp across every touchpoint

Requirements

Must-haves

• A strong portfolio — work that's considered, on-brand, and well-executed
• AI-native — you use Claude, ChatGPT, Midjourney, Higgsfield, ElevenLabs or similar tools as a natural part of how you work, not as an afterthought
• High-agency — you take ownership of a brief, find the way forward, and deliver. You don't wait to be told what to do and you don't come back with reasons why something can't be done
• Fast and consistent — you ship good work without needing to be chased
• Brand-minded — you understand the difference between making something that looks good and making something that builds a brand
• Strong in Figma and Adobe Creative Suite , and confident preparing files for print
• Minimum 3 years in a design or creative role

Favourable (not dealbreakers)

• Motion, animation or video editing experience
• Brand identity or design-system work (brand books, logo development)
• App or web UI design experience
• Experience in fintech, e-commerce or a fast-moving startup environment
• Familiarity with social-first design formats

How to apply: Send your CV, a link to your portfolio, and one paragraph on why this role is a good fit. If you've used AI tools in your creative work, show us — we want to see it in action.

Benefits

• Salary: R35,000 – R50,000 per month, depending on experience
• A front-row seat at one of South Africa's most exciting fintech scale-ups
• A brand you'll actually enjoy working on — no corporate energy, ever
• Direct collaboration with the Head of Marketing and Product team
• Real ownership of the creative output and the brand as the business scales
• Hybrid work between our Cape Town office and home