Digital Marketing Specialist

To manage the company's digital marketing channels and manage brand identity and ensure consistency, a consumer goods company in Gqeberha, Eastern Cape is seeking a Digital Marketing Specialist.

The team looks after its own and expects the same in return. Strong performers can expect clear paths to greater responsibility. The team operates with a hands-on, get-it-done attitude and good camaraderie. Send your CV through today and take the first step towards this opportunity.

Responsibilities

• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.

Requirements

• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.

Qualifications